Ecom Product Variant Swatch vs Variant Image Wizard + Swatch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 19, 2026 for Ecom Product Variant Swatch, Nov 8, 2026 for Variant Image Wizard + Swatch.
The short answer
- Only Variant Image Wizard + Swatch lists a free plan.
- Variant Image Wizard + Swatch lists 13 features Ecom Product Variant Swatch’s listing doesn’t mention, including Carousel, Dropdowns, Grid.
Head to head
Variant Images, Color Swatch, Image Swatch, Carousel + Zoom
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Only Shopify free themes
- · Product image gallery
- · Product options
- · Variant images (up to 5 products)
Starter Plan
- · Everything from the FREE PLAN
- · Only Shopify free themes
- · Variant images (unlimited products)
Pro Plan
- · All themes
- · Everything from the STARTER PLAN
- · Group Products As Swatches
- · Variant images bulk edit
- · Videos & models
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThe Custom Swatches App simplifies product variant selection by replacing standard dropdowns with customizable, visually appealing swatches. Merchants can tailor swatch designs to match their brand, improving the shopping experience. The app supports image-based swatches for clearer variant representation and allows easy assignment of styles to product options.
With Variant Wizard, you can easily personalize how your variants appear on your product pages. We make this possible with an advanced swatch configurator that allows you to customize product options however you want to better emphasize your offerings. In addition, we provide you with an elegant drag-and-drop user interface where you can configure multiple images per variant.
- Customizable swatch designs for product options
- Image-based swatches for clear variant display
- Easy assignment of swatch styles to options
- Variant images: show only the relevant product images for the selected variant
- Customize product options as image and color swatch, buttons and dropdowns
- Add tooltips, titles, subtitles, alerts, etc. to your product options
- Easily link products together with our Group Products as Swatches feature
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Ecom Product Variant Swatch |  Variant Image Wizard + Swatch |
|---|---|---|
| Detected stores | Not published | 1 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories |
| Top store countries | Not published | United States |
Reviews
| Measure | Ecom Product Variant Swatch | Variant Image Wizard + Swatch |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 224 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Ecom Product Variant Swatch | Variant Image Wizard + Swatch |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $4.99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 3 |
Listing
| Measure | Ecom Product Variant Swatch | Variant Image Wizard + Swatch |
|---|---|---|
| Shopify category rank | #271 | #36 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 13, 2025 | May 8, 2020 |
| Languages | 1 | 10 |
| Developer | Ecomheroes infotech PVT LTD | ProductWiz Inc. |
FAQ
Ecom Product Variant Swatch and Variant Image Wizard + Swatch: common questions
- Is Ecom Product Variant Swatch or Variant Image Wizard + Swatch cheaper?
- Only Variant Image Wizard + Swatch lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Variant Image Wizard + Swatch lists 13 the others don’t mention, such as Carousel, Dropdowns, Grid, Hide out-of-stock. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 19, 2026 for Ecom Product Variant Swatch, Nov 8, 2026 for Variant Image Wizard + Swatch; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 19, 2026 for Ecom Product Variant Swatch, Nov 8, 2026 for Variant Image Wizard + Swatch. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.