Echo Swatch & Variant Images vs Variant Image Wizard + Swatch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Echo Swatch & Variant Images, Nov 9, 2026 for Variant Image Wizard + Swatch.
The short answer
- On the Shopify App Store: Echo Swatch & Variant Images 5.0 from 1 reviews and Variant Image Wizard + Swatch 4.8 from 224 reviews.
- Both list a free plan. Paid plans start at $7/month for Echo Swatch & Variant Images and $4.99/month for Variant Image Wizard + Swatch.
- Echo Swatch & Variant Images lists 9 features Variant Image Wizard + Swatch’s listing doesn’t mention, including Collage, Conditional logic, Custom CSS.
Head to head
Variant Images, Color Swatch, Image Swatch, Carousel + Zoom
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · AI auto-assign image (50 images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options support
- · Set up 3 product
- · Variant image & color swatches
Starter Plan
- · AI auto-assign image (300 images monthly
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options support
- · Set up 100 product
- · Variant image & color swatches
Growth Plan
- · AI auto-assign image (2k image monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options support
- · Set up 500 product
- · Variant image & color swatches
Premium Plan
- · AI auto-assign image (30k image monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options support
- · Set up unlimited product
- · Variant image & color swatches
Free Plan
- · Only Shopify free themes
- · Product image gallery
- · Product options
- · Variant images (up to 5 products)
Starter Plan
- · Everything from the FREE PLAN
- · Only Shopify free themes
- · Variant images (unlimited products)
Pro Plan
- · All themes
- · Everything from the STARTER PLAN
- · Group Products As Swatches
- · Variant images bulk edit
- · Videos & models
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDisplay only specific images for every single variant with 1-click. Echo Variant Images & Color Swatch uses AI to detect and assign variant images automatically. You can set up color swatches, size swatches, and image swatches, etc, that will help you to organize your Shopify store more professionally and conversion driven. Shoppers will click a variant option and see the exact product image instantly.
With Variant Wizard, you can easily personalize how your variants appear on your product pages. We make this possible with an advanced swatch configurator that allows you to customize product options however you want to better emphasize your offerings. In addition, we provide you with an elegant drag-and-drop user interface where you can configure multiple images per variant.
- Assign multiple images to each variant with flexible controls
- Show variant images based on selected option for clarity
- Display color swatch and image swatch for variant selection
- Compatible with most themes and page builder apps
- Variant images: show only the relevant product images for the selected variant
- Customize product options as image and color swatch, buttons and dropdowns
- Add tooltips, titles, subtitles, alerts, etc. to your product options
- Easily link products together with our Group Products as Swatches feature
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Echo Swatch & Variant Images |  Variant Image Wizard + Swatch |
|---|---|---|
| Detected stores | Not published | 1 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories |
| Top store countries | Not published | United States |
Reviews
| Measure | Echo Swatch & Variant Images | Variant Image Wizard + Swatch |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.8 ★ |
| App Store reviews | 1 | 224(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Echo Swatch & Variant Images | Variant Image Wizard + Swatch |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $7/month | $4.99/month(ahead) |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Echo Swatch & Variant Images | Variant Image Wizard + Swatch |
|---|---|---|
| Shopify category rank | #190 | #36 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 20, 2026 | May 8, 2020 |
| Languages | 14 | 10 |
| Developer | Echozer | ProductWiz Inc. |
FAQ
Echo Swatch & Variant Images and Variant Image Wizard + Swatch: common questions
- Is Echo Swatch & Variant Images or Variant Image Wizard + Swatch cheaper?
- Both list a free plan. Paid plans start at $7/month for Echo Swatch & Variant Images and $4.99/month for Variant Image Wizard + Swatch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Echo Swatch & Variant Images or Variant Image Wizard + Swatch?
- On the Shopify App Store: Echo Swatch & Variant Images 5.0 from 1 reviews and Variant Image Wizard + Swatch 4.8 from 224 reviews.
- What features does each app list that the other doesn’t?
- Echo Swatch & Variant Images lists 9 the others don’t mention, such as Collage, Conditional logic, Custom CSS, Custom HTML. Variant Image Wizard + Swatch lists 5 the others don’t mention, such as Dropdowns, Hide out-of-stock, Radio buttons, Variant upcharges. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Echo Swatch & Variant Images, Nov 9, 2026 for Variant Image Wizard + Swatch; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Echo Swatch & Variant Images, Nov 9, 2026 for Variant Image Wizard + Swatch. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.