Echo Swatch & Variant Images vs Rubik Variant Images & Swatch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Echo Swatch & Variant Images, Nov 9, 2026 for Rubik Variant Images & Swatch.
The short answer
- On the Shopify App Store: Echo Swatch & Variant Images 5.0 from 1 reviews and Rubik Variant Images & Swatch 5.0 from 504 reviews.
- Both list a free plan. Paid plans start at $7/month for Echo Swatch & Variant Images and $25/month for Rubik Variant Images & Swatch.
- Echo Swatch & Variant Images lists 5 features Rubik Variant Images & Swatch’s listing doesn’t mention, including Custom CSS, Image zoom, Mobile responsive.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · AI auto-assign image (50 images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options support
- · Set up 3 product
- · Variant image & color swatches
Starter Plan
- · AI auto-assign image (300 images monthly
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options support
- · Set up 100 product
- · Variant image & color swatches
Growth Plan
- · AI auto-assign image (2k image monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options support
- · Set up 500 product
- · Variant image & color swatches
Premium Plan
- · AI auto-assign image (30k image monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options support
- · Set up unlimited product
- · Variant image & color swatches
Free Plan
- · Assign common images without duplication
- · Auto-assign with AI (50 images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 1 product
Starter Plan
- · Assign common images without duplication
- · Auto-assign with AI (1k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 100 products
Advanced Plan
- · Assign common images without duplication
- · Auto-assign with AI (5k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 1000 products
Premium Plan
- · Assign common images without duplication
- · Auto-assign with AI (50k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up unlimited products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDisplay only specific images for every single variant with 1-click. Echo Variant Images & Color Swatch uses AI to detect and assign variant images automatically. You can set up color swatches, size swatches, and image swatches, etc, that will help you to organize your Shopify store more professionally and conversion driven. Shoppers will click a variant option and see the exact product image instantly.
Better conversion & lower returns by showing only selected variant images when variant picker options are selected. It is for shops with product variants & multiple variant images such as color variant images. Assign multiple images per varient. Show only selected variant pictures and variant swatches. Preserve your theme’s variant image gallery.
- Assign multiple images to each variant with flexible controls
- Show variant images based on selected option for clarity
- Display color swatch and image swatch for variant selection
- Compatible with most themes and page builder apps
- Assign multiple photos per variant. Show only relevant multiple variant images.
- Assign & sort multiple variant images per option with user-friendly interface.
- Shopify native user friendly experience & helpful live customer support.
- Works with all popular themes. Reach out to support if you have a custom theme.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Echo Swatch & Variant Images |  Rubik Variant Images & Swatch |
|---|---|---|
| Detected stores | Not published | 98 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Echo Swatch & Variant Images | Rubik Variant Images & Swatch |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 504(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 3% |
Pricing
| Measure | Echo Swatch & Variant Images | Rubik Variant Images & Swatch |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $7/month(ahead) | $25/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Echo Swatch & Variant Images | Rubik Variant Images & Swatch |
|---|---|---|
| Shopify category rank | #190 | #2 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | May 20, 2026 | Oct 18, 2024 |
| Languages | 14 | 1 |
| Developer | Echozer | Craftshift |
FAQ
Echo Swatch & Variant Images and Rubik Variant Images & Swatch: common questions
- Is Echo Swatch & Variant Images or Rubik Variant Images & Swatch cheaper?
- Both list a free plan. Paid plans start at $7/month for Echo Swatch & Variant Images and $25/month for Rubik Variant Images & Swatch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Echo Swatch & Variant Images or Rubik Variant Images & Swatch?
- On the Shopify App Store: Echo Swatch & Variant Images 5.0 from 1 reviews and Rubik Variant Images & Swatch 5.0 from 504 reviews.
- What features does each app list that the other doesn’t?
- Echo Swatch & Variant Images lists 5 the others don’t mention, such as Custom CSS, Image zoom, Mobile responsive, Stock availability. Rubik Variant Images & Swatch lists 1 the others don’t mention, such as Video. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Echo Swatch & Variant Images, Nov 9, 2026 for Rubik Variant Images & Swatch; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Echo Swatch & Variant Images, Nov 9, 2026 for Rubik Variant Images & Swatch. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.