Echo Swatch & Variant Images vs gg Variant Images Color Swatch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Echo Swatch & Variant Images, Nov 8, 2026 for gg Variant Images Color Swatch.
The short answer
- On the Shopify App Store: Echo Swatch & Variant Images 5.0 from 1 reviews and gg Variant Images Color Swatch 4.9 from 41 reviews.
- Both list a free plan. Paid plans start at $7/month for Echo Swatch & Variant Images and $15/month for gg Variant Images Color Swatch.
- Echo Swatch & Variant Images lists 7 features gg Variant Images Color Swatch’s listing doesn’t mention, including Custom CSS, Custom styles, Drag-and-drop editor.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · AI auto-assign image (50 images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options support
- · Set up 3 product
- · Variant image & color swatches
Starter Plan
- · AI auto-assign image (300 images monthly
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options support
- · Set up 100 product
- · Variant image & color swatches
Growth Plan
- · AI auto-assign image (2k image monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options support
- · Set up 500 product
- · Variant image & color swatches
Premium Plan
- · AI auto-assign image (30k image monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options support
- · Set up unlimited product
- · Variant image & color swatches
Free
- · Configure 1 product
- · Free setup for all themes
- · Image, Video, 3D model support
- · Live chat support
- · Multiple variant options (color + style)
- · Variant image swatches (variant picker)
Unlimited (BFCM)
- · Auto-assign images in one click
- · Bulk-assign variant images
- · Configure unlimited products
- · Free setup for all themes, even custom
- · Image, Video, 3D model support
- · Multiple variant options (color + style)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDisplay only specific images for every single variant with 1-click. Echo Variant Images & Color Swatch uses AI to detect and assign variant images automatically. You can set up color swatches, size swatches, and image swatches, etc, that will help you to organize your Shopify store more professionally and conversion driven. Shoppers will click a variant option and see the exact product image instantly.
gg Variant Image, Color Swatch shows only the variant images that match the selected option. A shopper who picks the red shirt sees red shirt photos in a clean variant gallery. Assign multiple images per variant by drag and drop, or let auto-assign sort color variant images in one click. Add a variant picker with text, image, or color swatches and hide sold-out variants.
- Assign multiple images to each variant with flexible controls
- Show variant images based on selected option for clarity
- Display color swatch and image swatch for variant selection
- Compatible with most themes and page builder apps
- Show only selected variant images
- Assign and sort images with ease using native product editor
- Supports color/image swatches
- Friendly, quick support - especially for custom themes
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Echo Swatch & Variant Images |  gg Variant Images Color Swatch |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Echo Swatch & Variant Images | gg Variant Images Color Swatch |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 1 | 41(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Echo Swatch & Variant Images | gg Variant Images Color Swatch |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $7/month(ahead) | $15/month |
| Longest free trial | 7 days | 3 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Echo Swatch & Variant Images | gg Variant Images Color Swatch |
|---|---|---|
| Shopify category rank | #190 | #13 |
| Shopify App Charts | Not on this week’s charts | #4 on Pricing moves in Image gallery |
| Built for Shopify | No | Yes |
| Launched | May 20, 2026 | Jun 26, 2025 |
| Languages | 14 | 1 |
| Developer | Echozer | gg Apps |
FAQ
Echo Swatch & Variant Images and gg Variant Images Color Swatch: common questions
- Is Echo Swatch & Variant Images or gg Variant Images Color Swatch cheaper?
- Both list a free plan. Paid plans start at $7/month for Echo Swatch & Variant Images and $15/month for gg Variant Images Color Swatch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Echo Swatch & Variant Images or gg Variant Images Color Swatch?
- On the Shopify App Store: Echo Swatch & Variant Images 5.0 from 1 reviews and gg Variant Images Color Swatch 4.9 from 41 reviews.
- What features does each app list that the other doesn’t?
- Echo Swatch & Variant Images lists 7 the others don’t mention, such as Custom CSS, Custom styles, Drag-and-drop editor, Image zoom. gg Variant Images Color Swatch lists 2 the others don’t mention, such as Row, Video. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Echo Swatch & Variant Images, Nov 8, 2026 for gg Variant Images Color Swatch; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Echo Swatch & Variant Images, Nov 8, 2026 for gg Variant Images Color Swatch. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.