ECA: Easy Messaging App vs Mailchimp Email SMS Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Jun 2, 2026 for ECA, Nov 9, 2026 for Mailchimp Email SMS Marketing.
The short answer
- Only Mailchimp Email SMS Marketing lists a free plan.
- Mailchimp Email SMS Marketing lists 59 features ECA’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.
Head to head
Drive traffic and sales with email and marketing automation
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Creative Assistant
- · Landing Pages
- · Marketing CRM
- · Reports
- · Sign Up Forms
Essentials
- · 24/7 Email/Chat Support
- · Email Templates
- · Everything in Free, plus
- · Marketing Automation - Up to 4
- · Pricing based on number of contacts.
- · SMS is available as an add-on
Standard
- · Behavioral Targeting
- · Everything in Essentials, plus
- · Marketing Automation - Up to 200
- · Pricing based on number of contacts.
- · Send Time Optimization
Premium
- · Advanced Segmentation
- · Everything in Standard, plus
- · Multivariate Testing
- · Phone Support
- · Pricing based on number of contacts.
- · Unlimited Seats & Role-Based Access
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEasy Messaging App helps Shopify merchants send SMS campaigns, email campaigns, and automated customer notifications from one dashboard. Use AI-generated templates to create messages in seconds, segment customers by order, product, or behavior, and schedule campaigns for later. Improve engagement, reduce manual effort, and keep customers informed with smart messaging automation built for growing stores.
Boost your store's performance with Intuit Mailchimp's AI-powered marketing automation platform for B2C and B2B merchants. Automatically trigger welcome emails and win back shoppers with abandoned cart reminders, back-in-stock alerts, and email retargeting with product recommendations. Convert customers with unique discount codes across email campaigns, SMS notifications, and pop-up forms.
- AI templates for instant SMS & email message creation
- Send bulk SMS & email campaigns from one dashboard
- Advanced targeting using orders, tags, products, and location
- Schedule campaigns for later and automate notifications
- Use SMS to send promos and follow-up messages to re-engage customers
- Automate win-backs, upsells, and cart reminders based on shopping behavior
- Target the right customers to win repeat business with predictive segmentation
- Analyze campaign performance to gain insights on revenue and customer engagement
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ECA |  Mailchimp Email SMS Marketing |
|---|---|---|
| Detected stores | Not published | 95,334 |
| Net store change, 28 days | 0 | +75 |
| Stores added, 28 days | Not enough data | 81 |
| Big-brand share | Not enough data | 10% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | ECA | Mailchimp Email SMS Marketing |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 1,570 |
| New reviews, 28 days | Not enough data | 57 |
| Reviewers a year or more in | Not enough data | 49% |
Pricing
| Measure | ECA | Mailchimp Email SMS Marketing |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $13/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | 4 |
Listing
| Measure | ECA | Mailchimp Email SMS Marketing |
|---|---|---|
| Shopify category rank | #307 | #9(ahead) |
| Shopify App Charts | Not on this week’s charts | #4 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | Jan 22, 2026 | Nov 28, 2018 |
| Languages | 1 | 4 |
| Developer | Easy Commerce Apps | Intuit Mailchimp |
FAQ
ECA and Mailchimp Email SMS Marketing: common questions
- Is ECA or Mailchimp Email SMS Marketing cheaper?
- Only Mailchimp Email SMS Marketing lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Mailchimp Email SMS Marketing lists 59 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Jun 2, 2026 for ECA, Nov 9, 2026 for Mailchimp Email SMS Marketing; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Jun 2, 2026 for ECA, Nov 9, 2026 for Mailchimp Email SMS Marketing. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.