EC: Email Marketing Automation vs MailerLite Classic
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026 for EC, Oct 13, 2026 for MailerLite Classic.
The short answer
- Only MailerLite Classic lists a free plan. Paid plans start at $4.99/month for EC and $10/month for MailerLite Classic.
- EC lists 19 features MailerLite Classic’s listing doesn’t mention, including AI generation, Back-in-stock emails, Cart emails.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free to install
- · 1 active automation flow per store
- · 1 campaign sending at any one time
- · Bring your own email provider
- · Drag-and-drop visual email editor
- · GDPR unsubscribe + suppression list
- · Real-time open and click tracking
Starter
- · A/B test subject lines and content
- · Bring your own email provider
- · Multi-provider failover routing
- · Segment by purchase history and tags
- · Unlimited automation flows and steps
- · Unlimited concurrent campaigns
Growth
- · A/B test subject lines and content
- · Bring your own email provider
- · Multi-provider failover routing
- · Segment by purchase history and tags
- · Unlimited automation flows and steps
- · Unlimited concurrent campaigns
Scale
- · A/B test subject lines and content
- · Bring your own email provider
- · Multi-provider failover routing
- · Segment by purchase history and tags
- · Unlimited active email subscribers
- · Unlimited automation flows and steps
Free
- · 1-1000 subscribers, 12000 emails month
1000 subscribers
- · 1-1000 subscribers, unlimited emails
2500 subscribers
- · 1001-2500 subscribers, unlimited emails
5000 subscribers
- · 2501-5000 subscribers, unlimited emails
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRun newsletters and automated flows without paying per-contact prices. Start free for up to 1,000 subscribers, then pay $1 per 10,000 emails on any plan. Connect the email provider you already use (Amazon SES, SendGrid, Mailgun, Postmark or any SMTP server), so you keep your sender reputation and domain authentication.
Use MailerLite to design beautiful newsletters and eye-catching pop-ups. Deliver targeted campaigns using segmentation, stay connected with your customers, and set up automated e-commerce campaigns to promote new products, win back lost sales, and grow your business.
- Send through your own Amazon SES, SendGrid, Mailgun, Postmark, or SMTP account
- Trigger welcome, abandoned-cart, birthday, post-purchase, and win-back flows
- Build emails with a drag-and-drop editor, product blocks, and live preview
- Segment subscribers by purchase history, tags, country, or any custom field
- Sync and store your Shopify customers and newsletter subscribers in MailerLite.
- Import products directly from your Shopify store to your MailerLite account.
- Send your customers automated messages and abandoned cart emails.
- Track revenue and see how your emails directly affect sales.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  EC |  MailerLite Classic |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | EC | MailerLite Classic |
|---|---|---|
| App Store rating | Not published | 3.1 ★ |
| App Store reviews | Not published | 31 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | EC | MailerLite Classic |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $10/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | EC | MailerLite Classic |
|---|---|---|
| Shopify category rank | #218 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 17, 2026 | Feb 14, 2017 |
| Languages | 14 | 1 |
| Developer | Ecomtrackify | MailerLite |
FAQ
EC and MailerLite Classic: common questions
- Is EC or MailerLite Classic cheaper?
- Only MailerLite Classic lists a free plan. Paid plans start at $4.99/month for EC and $10/month for MailerLite Classic. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- EC lists 19 the others don’t mention, such as AI generation, Back-in-stock emails, Cart emails, Checkout emails. MailerLite Classic lists 11 the others don’t mention, such as A/B testing, APIs and webhooks, Consent collection, Email capture list. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026 for EC, Oct 13, 2026 for MailerLite Classic; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026 for EC, Oct 13, 2026 for MailerLite Classic. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.