EasyWish ‑ Wishlist vs Heartify: Wishlist & Favorites

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for EasyWish, Nov 6, 2026 for Heartify.

The short answer

  • Only Heartify lists a free plan. Paid plans start at $4.99/month for EasyWish and $4.99/month for Heartify.
  • Heartify lists 11 features EasyWish’s listing doesn’t mention, including Conversion analytics, Custom icons, Custom layouts.

Head to head

Detected stores

EasyWish: —
Heartify: 6
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Wishlists
  • Wishlists
Languages
  • English
  • Bulgarian
  • Bosnian
  • Czech
  • Danish
  • +18 more
Launched
May 7, 2026
Jul 24, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
6active installs
  • Hop Hop Shop
  • Igračke Plus
  • 37 Brand Shoes
  • M&L Butik
  • Kitschy Delish
+1 more
Most common store size
—
1,001-5,000 products33%
Top countries
—
  • Serbia17%
  • United States17%
Free options
Free planFree trial
Free planFree trial
Monthly range
$4.99/month
From $0 to $9.99/month
Plans
Simple Plan$4.99/month
7-day free trial
  • · Analytics dashboard
  • · Easy setup
  • · Import / Export wishlist data
  • · Share wishlist with sharable link
  • · Unlimited wishlist items
FreeFree
  • · CSV import from any wishlist app
  • · Chat support
  • · Guest wishlists + account sync
  • · No Heartify branding anywhere
  • · Product card hearts
  • · Saved items & wishlist counters
Basic$4.99/month
7-day free trial
  • · Analytics: trends & top products
  • · CSV export of wishlist demand
  • · Everything in Free
  • · Priority email support
  • · Shareable wishlist links
  • · Social proof badge on product pages
Pro$9.99/month
7-day free trial
  • · Chat support
  • · Everything in Basic
  • · Unlimited wishlists
Coverage
10 of 21 features48%
21 of 21 features100%
Unique strengths
—
  • Conversion analytics
  • Custom icons
  • Custom layouts
  • Custom registry
  • +7 more
Wishlists
48%10/21
100%21/21
Customization
20%1/5
100%5/5
List management
63%5/8
100%8/8
List types
50%4/8
100%8/8
01011onlybothonly
EasyWishHeartify21 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

EasyWish lets shoppers save products they love, share with friends, and return to buy. Add heart buttons to product pages, collection cards, and your store header, zero coding needed. Guests save without an account, items merge automatically on login. Customers share wishlists via a unique link, perfect for gift lists. Gain insights with top saved products, daily trends, and 30-day activity.

Heartify adds a wishlist that works for every shopper: guests save favorites instantly with no account, and logged-in customers keep their list across devices. When a guest logs in, their wishlist merges into their account automatically. Shoppers can share their wishlist with a link rendered in your theme.

Key points
  • One-click heart buttons on product pages, cards & store header
  • Slide-out wishlist drawer with images, prices & Add to Cart
  • Share wishlists via a unique link, perfect for gift lists
  • Guest wishlists saved in browser, no account required
  • Guest wishlists with no login, merged into customer accounts automatically
  • One-tap hearts on product pages and collection grids, set up in the theme editor
  • Wishlist page with prices, stock status, and add to cart
  • Social proof badges plus shareable wishlists rendered in your own theme
Screenshots
see the analytics
Wishlist buttons positionsshare the wishlisteasywish, wishlist app
Add and style the Heartify button in the theme editor
Live wishlist demand badge on a fashion product pageHeartify wishlist page with saved fashion productsHeartify wishlist button on a fashion product page

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureEasyWishHeartify
Detected storesNot published6as of Nov 6, 2026
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedApparel & Accessories, Arts & Entertainment, Home & Garden
Top store countriesNot publishedSerbia, United States

Reviews

MeasureEasyWishHeartify
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureEasyWishHeartify
Free planNot listedYes
Lowest paid monthly plan$4.99/month$4.99/month
Longest free trial7 days7 days
Plans listed13

Listing

MeasureEasyWishHeartify
Shopify category rank#170in Wishlists#40(ahead)in Wishlists
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 7, 2026Jul 24, 2026
Languages1English22Bulgarian, Bosnian, Czech
DeveloperSaad SaifCodersy

FAQ

EasyWish and Heartify: common questions

Is EasyWish or Heartify cheaper?
Only Heartify lists a free plan. Paid plans start at $4.99/month for EasyWish and $4.99/month for Heartify. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Heartify lists 11 the others don’t mention, such as Conversion analytics, Custom icons, Custom layouts, Custom registry. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for EasyWish, Nov 6, 2026 for Heartify; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for EasyWish, Nov 6, 2026 for Heartify. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.