easyPoints vs S Loyalty and Rewards Program
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- S Loyalty and Rewards Program is detected on 14× as many Shopify stores as easyPoints: 237 vs 17 as of Nov 8, 2026.
- On the Shopify App Store: easyPoints 4.1 from 46 reviews and S Loyalty and Rewards Program 4.4 from 235 reviews.
- Only S Loyalty and Rewards Program lists a free plan. Paid plans start at $50/month for easyPoints and $19.99/month for S Loyalty and Rewards Program.
- easyPoints lists 10 features S Loyalty and Rewards Program’s listing doesn’t mention, including Custom programs, Custom rewards, Events.
Head to head
- Japan
- United States
- Japan
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · CSV Import
- · Klaviyo Integration
- · Up to 300 active* customers
- · easyPoints My account page
- · flow integration
Basic
- · Action rewards (Sign up, Log in, opt in)
- · Birthday rewards
- · Custom Integration
- · Everything in Free
- · Point Expiration
- · Review rewards
Pro
- · Bonus Point Collection
- · CSV Export
- · Everything in Basic
- · Points History
- · Referral rewards
- · Shipping points
Enterprise
- · API Usage
- · Everything in Pro
- · POS Integration
- · Priority Support
- · Up to 5,000 active* customers
Free
- · 3 rewards of fixed amount off
- · Birthday bonus
- · Custom logo & theme
- · Multi-language support
- · Shopper notifications
- · Up to 100 monthly orders
Basic - Premium
- · *Subject to plan
- · 5-20 rewards*
- · 50-1000 monthly orders*
- · Advanced options
- · Bonus points campaign
- · Free features+
Higher Volume
- · *Ask for details
- · 1000+ monthly orders*
- · 20+ rewards
- · Free loyalty interfaces design
- · No S Loyalty branding
- · Premium features+
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureUnleash the power of loyalty with easyPoints. Integrate your loyalty program directly in your shop’s design for unparalleled branding and user experience to boost conversions. Improve engagement and ease-of-use with point redemption during checkout, and build your shop’s perfect program and only pay for the features you need. Our goal is simple: make loyalty as easy to understand as it is to use.
See why other Shopify and Shopify Plus merchants use S Loyalty to build customer loyalty and grow store sales! S Loyalty offers rewards, personalized bonuses and points based campaigns to give your customers more reasons to come back. We make it easy to use your loyalty program to engage customers with personalized rewards and custom campaigns.
- Grow customer loyalty by awarding points for purchases, sign-ups, and more
- Ditch the pop-ups and put your loyalty program directly into your shop's design
- Boost engagement with bonus point events, email campaigns, and point expiry
- Reward loyal customers both online and offline with our Shopify POS extension
- Offer “Pay with Points”, “Free Shipping” or percentage and fixed amount rewards
- Holiday bonuses, birthday rewards, special points events, extra point campaigns
- Personalized features: “Welcome” and “Birthday” bonuses and “Thank You” messages
- Check customer purchasing and point redemption history, and export the data
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  easyPoints |  S Loyalty and Rewards Program |
|---|---|---|
| Detected stores | 17 | 237(ahead) |
| Net store change, 28 days | 0 | −3 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | 11% |
| Top store categories | Apparel & Accessories, Health & Beauty, Baby & Toddler | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | Japan | United States, Japan, Canada |
Reviews
| Measure | easyPoints | S Loyalty and Rewards Program |
|---|---|---|
| App Store rating | 4.1 ★ | 4.4 ★(ahead) |
| App Store reviews | 46 | 235(ahead) |
| New reviews, 28 days | 0(ahead) | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | easyPoints | S Loyalty and Rewards Program |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $50/month | $19.99/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | easyPoints | S Loyalty and Rewards Program |
|---|---|---|
| Shopify category rank | #67(ahead) | #384 |
| Shopify App Charts | Not on this week’s charts | #22 in Loyalty and rewards |
| Built for Shopify | No | No |
| Launched | Sep 19, 2019 | Nov 9, 2012 |
| Languages | 2 | 1 |
| Developer | Lunaris | S Loyalty |
FAQ
easyPoints and S Loyalty and Rewards Program: common questions
- Which is more popular, easyPoints or S Loyalty and Rewards Program?
- S Loyalty and Rewards Program is detected on 14× as many Shopify stores as easyPoints: 237 vs 17 as of Nov 8, 2026.
- Is easyPoints or S Loyalty and Rewards Program cheaper?
- Only S Loyalty and Rewards Program lists a free plan. Paid plans start at $50/month for easyPoints and $19.99/month for S Loyalty and Rewards Program. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, easyPoints or S Loyalty and Rewards Program?
- On the Shopify App Store: easyPoints 4.1 from 46 reviews and S Loyalty and Rewards Program 4.4 from 235 reviews.
- What features does each app list that the other doesn’t?
- easyPoints lists 10 the others don’t mention, such as Custom programs, Custom rewards, Events, Multi-language. S Loyalty and Rewards Program lists 3 the others don’t mention, such as Cash back, Cash back programs, Free products. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.