EasyMetrik ‑ GTM Meta Tracking vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for EasyMetrik, Nov 4, 2026 for TrueTracked.
The short answer
- Paid plans start at $9.99/month for EasyMetrik and $39/month for TrueTracked.
- TrueTracked lists 11 features EasyMetrik’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Checkout analytics.
Head to head
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Growth
- · 1,000 Events Tracking
- · All Other Premium Features
- · Both Browser and Server Side Tracking
- · Event Deduplication
Pro
- · 10,000 Events
- · All Other Premium Features
- · Both Browser and Server Side Tracking
- · Event Deduplication
Plus
- · All Other Premium Features
- · Both Browser and Server Side Tracking
- · Event Deduplication
- · Unlimited Events
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchants lose critical attribution data to ad blockers and browser privacy rules, skewing ad performance and return on ad spend. This app delivers zero-code hybrid tracking by combining Shopify Web Pixels with server-side Meta Conversions API and Google Analytics 4.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- Track purchases, checkouts, add-to-carts and more in GA4 and Meta Server-side
- Server-side tracking that keeps working even when ad blockers block the pixel
- Automatic deduplication so every conversion is counted exactly once
- Health monitor that alerts you when tracking connections break
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TrueTracked | |
|---|---|---|
| Detected stores | Not published | 29 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | Not published | United States, Germany, Lithuania |
Reviews
| Measure | TrueTracked | |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 19 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | TrueTracked | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $39/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | TrueTracked | |
|---|---|---|
| Shopify category rank | Not enough data | #79 |
| Shopify App Charts | Not on this week’s charts | #15 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | Nov 3, 2026 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | EasyMetrik | TrueTracked LLC |
FAQ
EasyMetrik and TrueTracked: common questions
- Is EasyMetrik or TrueTracked cheaper?
- Paid plans start at $9.99/month for EasyMetrik and $39/month for TrueTracked. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- EasyMetrik lists 2 the others don’t mention, such as Custom dashboards, Custom reports. TrueTracked lists 11 the others don’t mention, such as Activity tracking, Analytics dashboard, Checkout analytics, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for EasyMetrik, Nov 4, 2026 for TrueTracked; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for EasyMetrik, Nov 4, 2026 for TrueTracked. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.