EasyMetrik ‑ GTM Meta Tracking vs Pasilobus Google Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for EasyMetrik, Nov 4, 2026 for Pasilobus Google Analytics.
The short answer
- Only Pasilobus Google Analytics lists a free plan. Paid plans start at $9.99/month for EasyMetrik and $5.95/month for Pasilobus Google Analytics.
- Pasilobus Google Analytics lists 10 features EasyMetrik’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Broken links.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Growth
- · 1,000 Events Tracking
- · All Other Premium Features
- · Both Browser and Server Side Tracking
- · Event Deduplication
Pro
- · 10,000 Events
- · All Other Premium Features
- · Both Browser and Server Side Tracking
- · Event Deduplication
Plus
- · All Other Premium Features
- · Both Browser and Server Side Tracking
- · Event Deduplication
- · Unlimited Events
Free
- · Server Side Conversion Tracking
- · Standard eCommerce Tracking
- · Tag Manager
Premium
- · Cross-Device (User ID) Tracking
- · Server Side Conversion Tracking
- · Standard Event Toggle
- · Standard eCommerce Tracking
- · Tag Manager
Pro
- · Cross-Device (User ID) Tracking
- · Custom Events
- · Refund Tracking
- · Server Side Conversion Tracking
- · Standard Event Toggle
- · Standard eCommerce Tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchants lose critical attribution data to ad blockers and browser privacy rules, skewing ad performance and return on ad spend. This app delivers zero-code hybrid tracking by combining Shopify Web Pixels with server-side Meta Conversions API and Google Analytics 4.
Google Analytics 4 is powerful but painful to set up — code, Tag Manager, and numbers that never match your real sales. This app fixes that. Connect GA4 in one click (no code, no GTM) and every ecommerce event is tracked automatically: product views, cart, checkout, and purchases. Refunds are tracked too, so your GA4 revenue reconciles with Shopify.
- Track purchases, checkouts, add-to-carts and more in GA4 and Meta Server-side
- Server-side tracking that keeps working even when ad blockers block the pixel
- Automatic deduplication so every conversion is counted exactly once
- Health monitor that alerts you when tracking connections break
- Browser side tracking for user interactions and heatmap data collection
- Server side tracking. Never miss valuable eCommerce data due to browser blockers
- Track all eCommerce events, orders and conversions automatically!
- Google Ads tracking and multi-tag support with data layers for e-commerce events
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Pasilobus Google Analytics | |
|---|---|---|
| Detected stores | Not published | 370 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | 10% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Germany |
Reviews
| Measure | Pasilobus Google Analytics | |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 15 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Pasilobus Google Analytics | |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month | $5.95/month(ahead) |
| Longest free trial | 7 days | Not listed |
| Plans listed | 3 | 3 |
Listing
| Measure | Pasilobus Google Analytics | |
|---|---|---|
| Shopify category rank | Not enough data | #99 |
| Shopify App Charts | Not on this week’s charts | #8 on Featured by Shopify in Analytics |
| Built for Shopify | No | Yes |
| Launched | Nov 3, 2026 | Dec 23, 2022 |
| Languages | 1 | 19 |
| Developer | EasyMetrik | Pasilobus |
FAQ
EasyMetrik and Pasilobus Google Analytics: common questions
- Is EasyMetrik or Pasilobus Google Analytics cheaper?
- Only Pasilobus Google Analytics lists a free plan. Paid plans start at $9.99/month for EasyMetrik and $5.95/month for Pasilobus Google Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- EasyMetrik lists 2 the others don’t mention, such as Custom dashboards, Custom reports. Pasilobus Google Analytics lists 10 the others don’t mention, such as Activity tracking, Analytics dashboard, Broken links, Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for EasyMetrik, Nov 4, 2026 for Pasilobus Google Analytics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for EasyMetrik, Nov 4, 2026 for Pasilobus Google Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.