Easy Variant Images vs Rubik Variant Images & Swatch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Easy Variant Images is detected on 30× as many Shopify stores as Rubik Variant Images & Swatch: 2,896 vs 98 as of Nov 9, 2026.
- On the Shopify App Store: Easy Variant Images 5.0 from 64 reviews and Rubik Variant Images & Swatch 5.0 from 504 reviews.
- Only Rubik Variant Images & Swatch lists a free plan. Paid plans start at $7.50/month for Easy Variant Images and $25/month for Rubik Variant Images & Swatch.
- Rubik Variant Images & Swatch lists 11 features Easy Variant Images’s listing doesn’t mention, including Carousel, Collage, Conditional logic.
Head to head
Assign Multiple Images to Variants. Boost Conversions
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · All Features Included
- · For Basic Shopify shops
- · Free setup for all themes
- · Live chat & email support
- · Video, 3D model support
Advanced
- · All Features Included
- · For Shopify and Advanced Shopify Stores
- · Free setup for all themes
- · Live chat & email support
- · Video, 3D model support
Plus
- · All Features Included
- · For Shopify Plus Stores
- · Free setup for all themes
- · Live chat & email support
- · Video, 3D model support
Free Plan
- · Assign common images without duplication
- · Auto-assign with AI (50 images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 1 product
Starter Plan
- · Assign common images without duplication
- · Auto-assign with AI (1k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 100 products
Advanced Plan
- · Assign common images without duplication
- · Auto-assign with AI (5k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 1000 products
Premium Plan
- · Assign common images without duplication
- · Auto-assign with AI (50k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up unlimited products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThe default Shopify behavior lets you add single images to a variant. With our app, you can easily attach multiple images per variant. What's more, you can easily switch images based on the variant selected. What this means is that the images displayed on your product page match the variant selected. This will enhance the UX drastically and will result in a boost in conversions.
Better conversion & lower returns by showing only selected variant images when variant picker options are selected. It is for shops with product variants & multiple variant images such as color variant images. Assign multiple images per varient. Show only selected variant pictures and variant swatches. Preserve your theme’s variant image gallery.
- Quickly add multiple images for each product variant
- Better and more clear product presentation means better conversions
- Display images specific to the selected variant
- Assign multiple photos per variant. Show only relevant multiple variant images.
- Assign & sort multiple variant images per option with user-friendly interface.
- Shopify native user friendly experience & helpful live customer support.
- Works with all popular themes. Reach out to support if you have a custom theme.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Easy Variant Images |  Rubik Variant Images & Swatch |
|---|---|---|
| Detected stores | 2,896(ahead) | 98 |
| Net store change, 28 days | −58 | 0 |
| Stores added, 28 days | 18(ahead) | 1 |
| Big-brand share | 16% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Canada |
Reviews
| Measure | Easy Variant Images | Rubik Variant Images & Swatch |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 64 | 504(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | 3% |
Pricing
| Measure | Easy Variant Images | Rubik Variant Images & Swatch |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $7.50/month(ahead) | $25/month |
| Longest free trial | 21 days | 7 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Easy Variant Images | Rubik Variant Images & Swatch |
|---|---|---|
| Shopify category rank | #113 | #2 |
| Shopify App Charts | #8 in Product variants | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Dec 19, 2019 | Oct 18, 2024 |
| Languages | 1 | 1 |
| Developer | Spice Gems | Craftshift |
FAQ
Easy Variant Images and Rubik Variant Images & Swatch: common questions
- Which is more popular, Easy Variant Images or Rubik Variant Images & Swatch?
- Easy Variant Images is detected on 30× as many Shopify stores as Rubik Variant Images & Swatch: 2,896 vs 98 as of Nov 9, 2026.
- Is Easy Variant Images or Rubik Variant Images & Swatch cheaper?
- Only Rubik Variant Images & Swatch lists a free plan. Paid plans start at $7.50/month for Easy Variant Images and $25/month for Rubik Variant Images & Swatch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Easy Variant Images or Rubik Variant Images & Swatch?
- On the Shopify App Store: Easy Variant Images 5.0 from 64 reviews and Rubik Variant Images & Swatch 5.0 from 504 reviews.
- What features does each app list that the other doesn’t?
- Rubik Variant Images & Swatch lists 11 the others don’t mention, such as Carousel, Collage, Conditional logic, Custom HTML. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.