LinkPilot: Track Links & UTM vs UTM Customizer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for LinkPilot, Oct 13, 2026 for UTM Customizer.
The short answer
- Only LinkPilot lists a free plan. Paid plans start at $9.99/month for LinkPilot and $24.99/month for UTM Customizer.
Head to head
- United States
- Canada
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 5 Short Links
- · Basic Analytics
- · UTM Tracking
BASIC
- · 100 Short Links
- · Conversion & Revenue Tracking
- · Full Funnel Analytics
- · Performance Charts
- · Share & Reward (1 active)
- · UTM Tracking
ADVANCE
- · Everything in Basic
- · Geographic Insights
- · Offer Text Styling
- · Per-Icon Color Customization
- · Per-Variant Analytics
- · Product-Scoped Discounts
Basic
- · Basic onboarding assistance
- · Email support
- · Prebuilt sections + custom HTML, CSS, JS
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLinkPilot: Track Links & UTM helps Shopify merchants track revenue, orders, and customer actions from every short link. Stop guessing where sales come from — know exactly which links, campaigns, or influencers drive results. Perfect for WhatsApp, Instagram, ads, and email. Get full visibility from click to conversion.
Personalize your shopping experience by showing customized content based on UTM parameters (URL tags or variables). No coding? No problem—use our wide range of premade theme sections. Want full control? Customize with HTML, JS, and CSS. Works seamlessly with any theme and takes just minutes to set up. Create custom experiences including page banners, hero images, text blocks, and even discount codes.
- Generate short, clean, and shareable product links for any platform.
- Track clicks, add-to-cart events, and checkout visits in real time.
- Access link insights easily through a simple Shopify admin dashboard.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  LinkPilot |  UTM Customizer |
|---|---|---|
| Detected stores | 38 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, Canada, Germany | Not published |
Reviews
| Measure | LinkPilot | UTM Customizer |
|---|---|---|
| App Store rating | 3.4 ★ | Not published |
| App Store reviews | 3 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | LinkPilot | UTM Customizer |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $24.99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 3 | 1 |
Listing
| Measure | LinkPilot | UTM Customizer |
|---|---|---|
| Shopify category rank | #70(ahead) | #219 |
| Shopify App Charts | #9 in Site optimization - Other | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 23, 2025 | Mar 31, 2025 |
| Languages | 1 | 1 |
| Developer | Apps Layer | Jolt E-Commerce |
FAQ
LinkPilot and UTM Customizer: common questions
- Is LinkPilot or UTM Customizer cheaper?
- Only LinkPilot lists a free plan. Paid plans start at $9.99/month for LinkPilot and $24.99/month for UTM Customizer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for LinkPilot, Oct 13, 2026 for UTM Customizer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for LinkPilot, Oct 13, 2026 for UTM Customizer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.