Easy Pricing ‑ Price Optimizer vs Vixie ‑ Price Variant Editor

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 12, 2026 for Easy Pricing, Oct 13, 2026 for Vixie.

The short answer

  • Vixie lists 3 features Easy Pricing’s listing doesn’t mention, including Bulk editing, Custom pricing, Flash sales.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Pricing optimization
  • Pricing optimization
Languages
  • English
  • English
Launched
Jun 1, 2026
Dec 3, 2024
Built for Shopify
Not badged
Not badged
Reviews per month
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Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
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Plans
Pay per usage$0/month + usage
  • · $0.02 per variant per catalog / 30 days
  • · 14-day free trial, then pay per use
  • · AI Assistant: billed by LLM tokens used
  • · All usage and costs visible in the app
  • · Market data: $0.0165 per variant search
  • · No monthly fee, no setup fee
One-time charge$59.99 one-time charge
Coverage
3 of 6 features50%
5 of 6 features83%
Unique strengths
  • Price tracking
  • Bulk editing
  • Custom pricing
  • Flash sales
Pricing optimization
50%3/6
83%5/6
Monitoring
100%1/1
0%0/1
Pricing management
40%2/5
100%5/5
123onlybothonly
Easy PricingVixie6 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Easy Pricing helps you set prices for many variants and catalogs without doing it by hand. It calculates a price suggestion for each one, using ready-made strategies or ones you build with the AI Assistant. Optionally it compares your prices with other shops (marketplaces), converted to your catalog currency. Suggestions show the reason behind each price. Nothing changes in your shop until you apply a suggestion.

Vixie Price Variant Editor automates variant pricing on Shopify, allowing merchants to set bulk surcharges for options like size or type quickly and accurately. Its unique bulk editing feature saves time and ensures consistent pricing, eliminating tedious manual updates. By simplifying pricing management, the app helps merchants avoid errors and ensures every product variant is priced to optimize revenue.

Key points
  • Apply strategies/rules per product variant
  • Include or exclude product variants when calculating the new price
  • Review and apply suggested prices with a single click
  • One-time payment, lifetime access
  • Easily set surcharges per variant
  • Apply surcharges across all variants
  • See changes instantly with Live Preview
Screenshots
Product variants management: activate/deactive, pricing strategy
Review and apply price suggestionsProduct variants management: activate/deactive, pricing strategyApply specific pricing parameters
Percentage surcharge or dollar price surcharge over base price
Vixie - App for bulk editing price variants on ShopifySet bulk surcharge for product options and variantsLive preview function allows fo instant feedback on final prices

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureEasy PricingVixie
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureEasy PricingVixie
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureEasy PricingVixie
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listedNo monthly plan listed
Longest free trialNot listedNot listed
Plans listed11

Listing

MeasureEasy PricingVixie
Shopify category rank#322in Pricing optimization#267(ahead)in Pricing optimization
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 1, 2026Dec 3, 2024
Languages1English1English
DeveloperEXYOM Deutschland GmbHFreedom Apps

FAQ

Easy Pricing and Vixie: common questions

What features does each app list that the other doesn’t?
Easy Pricing lists 1 the others don’t mention, such as Price tracking. Vixie lists 3 the others don’t mention, such as Bulk editing, Custom pricing, Flash sales. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 12, 2026 for Easy Pricing, Oct 13, 2026 for Vixie; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 12, 2026 for Easy Pricing, Oct 13, 2026 for Vixie. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.