Easy Pricing vs Trubuild: Price by Zipcode

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Easy Pricing, Oct 14, 2026 for Trubuild.

The short answer

  • Paid plans start at $0.02/month for Easy Pricing and $14.99/month for Trubuild.
  • Trubuild lists 3 features Easy Pricing’s listing doesn’t mention, including AI-powered rules, Custom pricing, Price matching.

Head to head

App Store reviews

Easy Pricing: —
Trubuild: 1
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Pricing optimization
  • Pricing optimization
Languages
  • English
  • English
Launched
Jun 1, 2026
Sep 23, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
$0.02/month
$14.99/month
Plans
Usage per SKU$0.02/month
14-day free trial
Pro$14.99/month
7-day free trial
  • · Create pricing profiles with priorities
  • · Location-specific prices
  • · Set price by ZIP, city, state or country
  • · Unlimited profiles
  • · Unlimited rules
Coverage
3 of 6 features50%
5 of 6 features83%
Unique strengths
  • Price tracking
  • AI-powered rules
  • Custom pricing
  • Price matching
Pricing optimization
50%3/6
83%5/6
Monitoring
100%1/1
0%0/1
Pricing management
40%2/5
100%5/5
123onlybothonly
Easy PricingTrubuild6 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

The app helps merchants manage product-level rules to adjust how items are handled in the store. It supports applying different strategies to individual products so merchants can control how stock is prioritized and managed. Merchants can turn rules on or off at any time to adapt to changing business needs and inventory conditions. Merchants review and approve price changes.

Location-Based Pricing lets merchants show different prices by delivery location without running multiple stores. Create rules for ZIP codes, cities, states, or countries, assign products to each rule, and the app shows the right price when a customer enters their address. Ideal for regional pricing, local offers. Prices are applied in the cart and validated at checkout, so the customer always sees the correct total.

Key points
  • Apply strategies/rules per product variant
  • Include or exclude product variants when calculating the new price
  • Review and apply suggested prices with a single click
  • Set prices by ZIP, city, state, or country in a single store.
  • Cart and checkout stay accurate with the right prices and validation.
  • Create pricing profiles with priorities and assign products in bulk.
  • Customers enter their address and see location-specific prices live.
Screenshots
Product variants management: activate/deactive, pricing strategy
Review and apply price suggestionsProduct variants management: activate/deactive, pricing strategyApply specific pricing parameters
Cart and checkout stay accurate with the right prices and valida
Set prices by ZIP, city, state, or country in a single store.Set prices by ZIP, city, state, or country in a single store.Create pricing profiles with priorities and assign products in b

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureEasy PricingTrubuild
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureEasy PricingTrubuild
App Store ratingNot published5.0 ★
App Store reviewsNot published1
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureEasy PricingTrubuild
Free planNot listedNot listed
Lowest paid monthly plan$0.02/month(ahead)$14.99/month
Longest free trial14 days7 days
Plans listed11

Listing

MeasureEasy PricingTrubuild
Shopify category rank#344in Pricing optimization#136(ahead)in Pricing optimization
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 1, 2026Sep 23, 2026
Languages1English1English
DeveloperEXYOM Deutschland GmbHCloud Commerce Consultancy LLC

FAQ

Easy Pricing and Trubuild: common questions

Is Easy Pricing or Trubuild cheaper?
Paid plans start at $0.02/month for Easy Pricing and $14.99/month for Trubuild. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Easy Pricing lists 1 the others don’t mention, such as Price tracking. Trubuild lists 3 the others don’t mention, such as AI-powered rules, Custom pricing, Price matching. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Easy Pricing, Oct 14, 2026 for Trubuild; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Easy Pricing, Oct 14, 2026 for Trubuild. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.