Easy Peasy Popup Builder vs NML Announcement Popup

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Easy Peasy Popup Builder, Oct 18, 2026 for NML Announcement Popup.

The short answer

  • Only NML Announcement Popup lists a free plan.
  • Easy Peasy Popup Builder lists 7 features NML Announcement Popup’s listing doesn’t mention, including Custom fonts, Custom pop-ups, Discounts.

Head to head

Detected stores

Easy Peasy Popup Builder: 24
NML Announcement Popup: —

App Store reviews

Easy Peasy Popup Builder: —
NML Announcement Popup: 2

Stores added, 28 days

Easy Peasy Popup Builder: 1
NML Announcement Popup: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Pop-ups
  • Pop-ups
Languages
  • English
  • English
Launched
May 7, 2026
Jan 7, 2021
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
24active installs
  • The Baked Studio®
  • Party Like A Saint
  • Cheops Bastet
  • Campingfrosch
  • Afriluxe RTW
+19 more
0active installs
Most common store size
101-200 products25%
—
Top countries
  • United States13%
  • Australia8%
  • Austria4%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

011OctDecFebNML Announcement Popup: 1 reviews in October 2021NML Announcement Popup: 1 reviews in December 2022NML Announcement Popup: 1 reviews in February 2023
Easy Peasy Popup BuilderNML Announcement PopupCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $0 to $7.99/month
Plans
Free
FreeFree
  • · Unlimited visitors
  • · Up to 2 announcements
Standard$2/month
12-day free trial
  • · CSV import and customer segments
  • · Cart rules
  • · Coupon announcements
  • · Unlimited announcements
Starter$7.99/month
7-day free trial
  • · Country, device targetting
  • · Page, product, collection targetting
  • · Premium themes and background image
  • · Up to 8 announcements
Coverage
8 of 11 features73%
4 of 11 features36%
Unique strengths
  • Custom fonts
  • Custom pop-ups
  • Discounts
  • Editor tool
  • +3 more
  • Localization
  • Newsletters
  • Tracking
Pop-ups
73%8/11
36%4/11
Managing pop-ups
67%4/6
33%2/6
Pop-up types
80%4/5
40%2/5
713onlybothonly
Easy Peasy Popup BuilderNML Announcement Popup11 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

Easy Peasy Popup lets you add an announcement popup to your store using a native theme app extension — no third-party scripts, no extra requests, no complexity. Set it up once in the theme editor, then control everything from the app: enable or disable the popup, set a display delay, choose how often visitors see it, and retrigger it any time you update your content.

NML Announcement Popup adds a bell to your storefront that opens a list of all your announcements: sales, coupon codes, free shipping notices, holiday hours and product news. Add an announcement bar block to any theme section, or show the same messages on the thank-you page and, on Shopify Plus, at checkout.

Key points
  • Customise the layout, colours, text, and imagery directly in the theme editor
  • Control when and how often visitors see the popup, so it never feels pushy
  • Update content and instantly reshow the popup to all visitors in one click
  • Display multiple announcements/promotions/news
  • Navigate to that item by a link
  • Click count statistics
  • Mobile friendly
Screenshots
App settings preview
Theme editor previewStorefront popup preview
Shows store announcement, news, offers
Announcement popupDisplays the bell iconAnnouncement management

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureEasy Peasy Popup BuilderNML Announcement Popup
Detected stores24as of Nov 8, 2026Not published
Net store change, 28 days+1estimated0estimated
Stores added, 28 days1new and returningNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Hardware, Animals & Pet SuppliesNot published
Top store countriesUnited States, Australia, AustriaNot published

Reviews

MeasureEasy Peasy Popup BuilderNML Announcement Popup
App Store ratingNot published5.0 ★
App Store reviewsNot published2
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureEasy Peasy Popup BuilderNML Announcement Popup
Free planNot listedYes
Lowest paid monthly planNo monthly plan listed$2/month
Longest free trialNot listed12 days
Plans listedNot published3

Listing

MeasureEasy Peasy Popup BuilderNML Announcement Popup
Shopify category rank#80(ahead)in Pop-ups#112in Pop-ups
Shopify App ChartsNot on this week’s charts#14 on Pricing moves in Pop-ups
Built for ShopifyNoNo
LaunchedMay 7, 2026Jan 7, 2021
Languages1English1English
DeveloperMindaugas LazauskasNoMoLo

FAQ

Easy Peasy Popup Builder and NML Announcement Popup: common questions

Is Easy Peasy Popup Builder or NML Announcement Popup cheaper?
Only NML Announcement Popup lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Easy Peasy Popup Builder lists 7 the others don’t mention, such as Custom fonts, Custom pop-ups, Discounts, Editor tool. NML Announcement Popup lists 3 the others don’t mention, such as Localization, Newsletters, Tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Easy Peasy Popup Builder, Oct 18, 2026 for NML Announcement Popup; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Easy Peasy Popup Builder, Oct 18, 2026 for NML Announcement Popup. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.