Easy Emails: Email Templates vs Shopify Flow
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Easy Emails, Nov 8, 2026 for Shopify Flow.
The short answer
- On the Shopify App Store: Easy Emails 5.0 from 1 reviews and Shopify Flow 4.7 from 15,349 reviews.
- Only Easy Emails lists a free plan.
- Shopify Flow lists 37 features Easy Emails’s listing doesn’t mention, including Abandoned cart, APIs, Automations.
Head to head
Automate everything and get back to business
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Access all templates
- · Add all email sections
- · Build and preview emails
- · Save your designs
- · Use the visual editor
Unlimited
- · Export Shopify-ready code
- · Priority support
- · Use your emails in Shopify Notifications
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEasy Emails lets you customize Shopify's native order confirmation email, shipping confirmation email and email notifications without editing Liquid. Start with Shopify's default email or choose from professionally designed templates, then customize every section with a visual editor.
Flow makes it easy to build custom workflows to automate marketing, order fulfillment, inventory management, fraud prevention, and more. Boost productivity and reclaim your time by automating tasks, streamlining business processes, customizing how your store works, or connecting to your favorite apps and external services.
- Customize order confirmation emails without editing Liquid code
- Start with Shopify's default email or choose a expert designed template
- Add custom sections to create a branded post-purchase experience
- Automate your store with hundreds of example templates for popular use cases.
- Customize by adding conditional logic and as many actions as you need.
- Works with tags, metafields, fulfillment, B2B, Slack, Google Sheets, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Easy Emails |  Shopify Flow |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Easy Emails | Shopify Flow |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 1 | 15,349(ahead) |
| New reviews, 28 days | Not enough data | 677 |
| Reviewers a year or more in | Not enough data | 63% |
Pricing
| Measure | Easy Emails | Shopify Flow |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | Easy Emails | Shopify Flow |
|---|---|---|
| Shopify category rank | #77 | #1(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 22, 2026 | Sep 18, 2017 |
| Languages | 1 | 1 |
| Developer | Brightmode | Shopify |
FAQ
Easy Emails and Shopify Flow: common questions
- Is Easy Emails or Shopify Flow cheaper?
- Only Easy Emails lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Easy Emails or Shopify Flow?
- On the Shopify App Store: Easy Emails 5.0 from 1 reviews and Shopify Flow 4.7 from 15,349 reviews.
- What features does each app list that the other doesn’t?
- Easy Emails lists 2 the others don’t mention, such as Cart emails, Checkout emails. Shopify Flow lists 37 the others don’t mention, such as Abandoned cart, APIs, Automations, Browse abandonment. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Easy Emails, Nov 8, 2026 for Shopify Flow; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Easy Emails, Nov 8, 2026 for Shopify Flow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.