Easy Emails: Email Templates vs Shopify Messaging
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Easy Emails, Nov 9, 2026 for Shopify Messaging.
The short answer
- On the Shopify App Store: Easy Emails 5.0 from 1 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- Only Easy Emails lists a free plan.
- Shopify Messaging lists 24 features Easy Emails’s listing doesn’t mention, including Abandoned cart, AI generation, Analytics.
Head to head
Email marketing made for commerce
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Access all templates
- · Add all email sections
- · Build and preview emails
- · Save your designs
- · Use the visual editor
Unlimited
- · Export Shopify-ready code
- · Priority support
- · Use your emails in Shopify Notifications
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEasy Emails lets you customize Shopify's native order confirmation email, shipping confirmation email and email notifications without editing Liquid. Start with Shopify's default email or choose from professionally designed templates, then customize every section with a visual editor.
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
- Customize order confirmation emails without editing Liquid code
- Start with Shopify's default email or choose a expert designed template
- Add custom sections to create a branded post-purchase experience
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Easy Emails |  Shopify Messaging |
|---|---|---|
| Detected stores | Not published | 109 |
| Net store change, 28 days | 0 | +3 |
| Stores added, 28 days | Not enough data | 7 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Japan, Hong Kong |
Reviews
| Measure | Easy Emails | Shopify Messaging |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.8 ★ |
| App Store reviews | 1 | 4,816(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 43% |
Pricing
| Measure | Easy Emails | Shopify Messaging |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | 1 |
Listing
| Measure | Easy Emails | Shopify Messaging |
|---|---|---|
| Shopify category rank | #77 | #12(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 22, 2026 | Apr 14, 2020 |
| Languages | 1 | 20 |
| Developer | Brightmode | Shopify |
FAQ
Easy Emails and Shopify Messaging: common questions
- Is Easy Emails or Shopify Messaging cheaper?
- Only Easy Emails lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Easy Emails or Shopify Messaging?
- On the Shopify App Store: Easy Emails 5.0 from 1 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- What features does each app list that the other doesn’t?
- Shopify Messaging lists 24 the others don’t mention, such as Abandoned cart, AI generation, Analytics, Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Easy Emails, Nov 9, 2026 for Shopify Messaging; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Easy Emails, Nov 9, 2026 for Shopify Messaging. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.