Easy Emails: Email Templates vs MailerLite Classic

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • On the Shopify App Store: Easy Emails 5.0 from 1 reviews and MailerLite Classic 3.1 from 31 reviews.
  • Both list a free plan.
  • MailerLite Classic lists 18 features Easy Emails’s listing doesn’t mention, including A/B testing, Abandoned cart, Analytics.

Head to head

App Store reviews

Easy Emails: 1
MailerLite Classic: 31
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Email marketing
  • Email marketing
Languages
  • English
  • English
Launched
Jul 22, 2026
Feb 14, 2017
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035NovJanAprJunNovMarOctEasy Emails: Email Templates: 1 reviews in October 2026MailerLite Classic: 5 reviews in November 2020MailerLite Classic: 1 reviews in December 2020MailerLite Classic: 1 reviews in January 2021MailerLite Classic: 1 reviews in February 2021MailerLite Classic: 1 reviews in April 2021MailerLite Classic: 1 reviews in May 2021MailerLite Classic: 3 reviews in June 2021MailerLite Classic: 1 reviews in August 2021MailerLite Classic: 1 reviews in November 2021MailerLite Classic: 1 reviews in December 2021MailerLite Classic: 1 reviews in March 2022MailerLite Classic: 1 reviews in May 2023
Easy EmailsMailerLite ClassicCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $0 to $30/month
Plans
FreeFree
  • · Access all templates
  • · Add all email sections
  • · Build and preview emails
  • · Save your designs
  • · Use the visual editor
Unlimited$59/year
  • · Export Shopify-ready code
  • · Priority support
  • · Use your emails in Shopify Notifications
FreeFree
  • · 1-1000 subscribers, 12000 emails month
1000 subscribers$10/month
  • · 1-1000 subscribers, unlimited emails
2500 subscribers$15/month
  • · 1001-2500 subscribers, unlimited emails
5000 subscribers$30/month
  • · 2501-5000 subscribers, unlimited emails
Coverage
6 of 24 features25%
21 of 24 features88%
Unique strengths
  • Cart emails
  • Checkout emails
  • Upsell emails
  • A/B testing
  • Abandoned cart
  • Analytics
  • APIs and webhooks
  • +14 more
Email marketing
25%6/24
88%21/24
Campaign types
33%4/12
75%9/12
Managing campaigns
17%2/12
100%12/12
3318onlybothonly
Easy EmailsMailerLite Classic24 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • MailerLite
How it sells itself

Easy Emails lets you customize Shopify's native order confirmation email, shipping confirmation email and email notifications without editing Liquid. Start with Shopify's default email or choose from professionally designed templates, then customize every section with a visual editor.

Use MailerLite to design beautiful newsletters and eye-catching pop-ups. Deliver targeted campaigns using segmentation, stay connected with your customers, and set up automated e-commerce campaigns to promote new products, win back lost sales, and grow your business.

Key points
  • Customize order confirmation emails without editing Liquid code
  • Start with Shopify's default email or choose a expert designed template
  • Add custom sections to create a branded post-purchase experience
  • Sync and store your Shopify customers and newsletter subscribers in MailerLite.
  • Import products directly from your Shopify store to your MailerLite account.
  • Send your customers automated messages and abandoned cart emails.
  • Track revenue and see how your emails directly affect sales.
Screenshots
No Code Order Confirmation Email Editor
Easy Emails Customise Order Confirmation & TemplatesCopy Liquid Code for Shopify NotificationsOrder Confirmation Email Templates
Email Marketing Subscribe Popups for Shopify
Email Marketing Email Product Importing for ShopifyEmail Marketing Data sync and sales tracking for ShopifyEmail Marketing Email Builder for Shopify

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureEasy EmailsMailerLite Classic
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureEasy EmailsMailerLite Classic
App Store rating5.0 ★(ahead)3.1 ★
App Store reviews131(ahead)
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureEasy EmailsMailerLite Classic
Free planYesYes
Lowest paid monthly planNo monthly plan listed$10/month
Longest free trialNot listedNot listed
Plans listed24

Listing

MeasureEasy EmailsMailerLite Classic
Shopify category rank#77in Email marketingNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJul 22, 2026Feb 14, 2017
Languages1English1English
DeveloperBrightmodeMailerLite

FAQ

Easy Emails and MailerLite Classic: common questions

Is Easy Emails or MailerLite Classic cheaper?
Both list a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Easy Emails or MailerLite Classic?
On the Shopify App Store: Easy Emails 5.0 from 1 reviews and MailerLite Classic 3.1 from 31 reviews.
What features does each app list that the other doesn’t?
Easy Emails lists 3 the others don’t mention, such as Cart emails, Checkout emails, Upsell emails. MailerLite Classic lists 18 the others don’t mention, such as A/B testing, Abandoned cart, Analytics, APIs and webhooks. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.