Easify Custom Product Options vs Product Configurator
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026 for Easify Custom Product Options, Sep 25, 2026 for Product Configurator.
The short answer
- Only Easify Custom Product Options lists a free plan.
- Easify Custom Product Options lists 20 features Product Configurator’s listing doesn’t mention, including Add-ons, Auto-updates, Bulk pricing.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever Plan
- · 15 Option types, 100+ Templates
- · 24/7 Live Chat Support
- · Conditional Logic for Easify options
- · Custom Styles & Auto Theme Match
- · No Watermark
- · Option Performance Tracking
Pro Plan
- · 28 Basic & Advanced Option types
- · Add-on Products & Prices for upsells ★
- · Conditional Logic with Shopify variants
- · Date Picker (blocked dates, lead time)
- · In-cart Option Editing
- · Multi-file Upload (10 files, 10MB each)
Premium Plan
- · AI Readiness Score & Optimization ★
- · Background removal, realistic img effect
- · Cutoff Time for Date picker
- · Extra File upload (20 files, 100MB each)
- · FOMO Badge & Description per choice
- · Image and Color swatch sliders
Enterprise Plan
- · Custom Integrations, supported
- · Custom tweaks on request
- · Done-with-you Onboarding, fast start
- · More & larger file uploads
- · Try New features before others
- · VIP Priority Support with Phone Calls
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMax BFCM Sales on product page with product options variants customizer. Add add-on price, custom field, custom text engraving for jewelry, embroidery, POD, gift wrap, laser engraving. Need sales-first custom product personalization customization? Product Personalizer Live Preview brings customer photo upload file, image upload, custom text field textbox real-time to lift customized product sales.
Configura helps merchants sell customizable and personalized products on their storefront. Build multi-layer visual configurators, custom color swatches, text engraving fields, and customer artwork upload options with real-time previews. Configure flexible option choices and conditional logic rules to suit your catalog.
- Rich Features: Conditional logic, Upcharge, Bundle, Qty. Selector, Option Group
- Dynamic Pricing: based on Characters, Dimensions, Quantity (custom formulas)
- 24/7 Support: Reach us via Live chat or Email, with Live Demos and Quick Answers
- Free Customization: Your feature wishlist is our To-do list, simply Let Us Know!
- Interactive live preview with custom color swatches and image options.
- Custom text engraving, curated font selectors, and customer image uploads.
- Conditional logic to show or hide fields based on customer selections.
- Seamless Online Store 2.0 App Embed integration with instant cart syncing.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Easify Custom Product Options |  Product Configurator |
|---|---|---|
| Detected stores | 15,202 | Not published |
| Net store change, 28 days | +119 | 0 |
| Stores added, 28 days | 400 | Not enough data |
| Big-brand share | 7% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Easify Custom Product Options | Product Configurator |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 3,236 | Not published |
| New reviews, 28 days | 88 | Not enough data |
| Reviewers a year or more in | 12% | Not enough data |
Pricing
| Measure | Easify Custom Product Options | Product Configurator |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | Easify Custom Product Options | Product Configurator |
|---|---|---|
| Shopify category rank | #1 | #540 |
| Shopify App Charts | #50 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Apr 20, 2023 | Sep 24, 2026 |
| Languages | 12 | 1 |
| Developer | Easify | Sync Mint Labs |
FAQ
Easify Custom Product Options and Product Configurator: common questions
- Is Easify Custom Product Options or Product Configurator cheaper?
- Only Easify Custom Product Options lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Easify Custom Product Options lists 20 the others don’t mention, such as Add-ons, Auto-updates, Bulk pricing, Conditional logic. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026 for Easify Custom Product Options, Sep 25, 2026 for Product Configurator; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026 for Easify Custom Product Options, Sep 25, 2026 for Product Configurator. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.