Easify Custom Product Options vs Modda Product Customizer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Easify Custom Product Options, Nov 3, 2026 for Modda Product Customizer.
The short answer
- On the Shopify App Store: Easify Custom Product Options 4.9 from 3,231 reviews and Modda Product Customizer 5.0 from 3 reviews.
- Only Easify Custom Product Options lists a free plan. Paid plans start at $9.99/month for Easify Custom Product Options and $39/month for Modda Product Customizer.
- Easify Custom Product Options lists 20 features Modda Product Customizer’s listing doesn’t mention, including Auto-updates, Bulk pricing, Checkboxes.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever Plan
- · 100% Human support - 24/7
- · 15 Option types, 100+ Templates
- · Conditional Logic for Easify options
- · Custom Styles & Auto Theme Match
- · No Watermark
- · Option Performance Tracking
Pro Plan
- · 28 Basic & Advanced Option types
- · Add-on Products & Prices for upsells ★
- · Conditional Logic with Shopify variants
- · Date Picker (blocked dates, lead time)
- · In-cart Option Editing
- · Multi-file Upload (10 files, 10MB each)
Premium Plan
- · AI Readiness Score & Optimization ★
- · Background removal, realistic img effect
- · Cutoff Time for Date picker
- · Extra File upload (20 files, 100MB each)
- · FOMO Badge & Description per choice
- · Image and Color swatch sliders
Enterprise Plan
- · Custom Integrations, supported
- · Custom tweaks on request
- · Done-with-you Onboarding, fast start
- · More & larger file uploads
- · Try New features before others
- · VIP Priority Support with Phone Calls
Starter
- · 2% commission on sales
- · 5 product builders
- · File uploads
- · Image swatch colors
- · Live price updates
Growth
- · Custom fonts
- · Customized sales analytics
- · Lower 1% commission rate
- · Product bundle compatibility
- · Save customer designs
- · Visual product builder
Scale
- · 0% sales commission
- · Advanced webhooks
- · Customized sales analytics
- · Everything in grow
- · Priority support
- · Unlimited product builders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMax BFCM Sales on product page with product options variants customizer. Add add-on price, custom field, custom text engraving for jewelry, embroidery, POD, gift wrap, laser engraving. Need sales-first custom product personalization customization? Product Personalizer Live Preview brings customer photo upload file, image upload, custom text field textbox real-time to lift customized product sales.
Modda helps merchants sell customizable products using a structured product configurator. Create products with sections, product options, file uploads, logo placement and dynamic pricing. Conditional logic automatically displays compatible options and product variants based on customer selections.
- Rich Features: Conditional logic, Upcharge, Bundle, Qty. Selector, Option Group
- Dynamic Pricing: based on Characters, Dimensions, Quantity (custom formulas)
- 24/7 Support: Reach us via Live chat or Email, with Live Demos and Quick Answers
- Free Customization: Your feature wishlist is our To-do list, simply Let Us Know!
- Live product preview with desktop and mobile customization views
- Conditional option logic to prevent invalid product combinations
- Custom logo upload with section-level placement and extra fee support
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Easify Custom Product Options |  Modda Product Customizer |
|---|---|---|
| Detected stores | 14,724 | Not published |
| Net store change, 28 days | +119 | 0 |
| Stores added, 28 days | 399 | Not enough data |
| Big-brand share | 7% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Easify Custom Product Options | Modda Product Customizer |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 3,231(ahead) | 3 |
| New reviews, 28 days | 89 | Not enough data |
| Reviewers a year or more in | 12% | Not enough data |
Pricing
| Measure | Easify Custom Product Options | Modda Product Customizer |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $39/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Easify Custom Product Options | Modda Product Customizer |
|---|---|---|
| Shopify category rank | #1 | #154 |
| Shopify App Charts | #50 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Apr 20, 2023 | May 11, 2026 |
| Languages | 12 | 1 |
| Developer | Easify | Modda |
FAQ
Easify Custom Product Options and Modda Product Customizer: common questions
- Is Easify Custom Product Options or Modda Product Customizer cheaper?
- Only Easify Custom Product Options lists a free plan. Paid plans start at $9.99/month for Easify Custom Product Options and $39/month for Modda Product Customizer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Easify Custom Product Options or Modda Product Customizer?
- On the Shopify App Store: Easify Custom Product Options 4.9 from 3,231 reviews and Modda Product Customizer 5.0 from 3 reviews.
- What features does each app list that the other doesn’t?
- Easify Custom Product Options lists 20 the others don’t mention, such as Auto-updates, Bulk pricing, Checkboxes, Custom HTML. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Easify Custom Product Options, Nov 3, 2026 for Modda Product Customizer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Easify Custom Product Options, Nov 3, 2026 for Modda Product Customizer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.