Easify Custom Product Options vs Etch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Easify Custom Product Options, Oct 13, 2026 for Etch.
The short answer
- Only Easify Custom Product Options lists a free plan. Paid plans start at $9.99/month for Easify Custom Product Options and $10/month for Etch.
- Easify Custom Product Options lists 30 features Etch’s listing doesn’t mention, including Add-ons, Auto-updates, Bulk pricing.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever Plan
- · 100% Human support - 24/7
- · 15 Option types, 100+ Templates
- · Conditional Logic for Easify options
- · Custom Styles & Auto Theme Match
- · No Watermark
- · Option Performance Tracking
Pro Plan
- · 28 Basic & Advanced Option types
- · Add-on Products & Prices for upsells ★
- · Conditional Logic with Shopify variants
- · Date Picker (blocked dates, lead time)
- · In-cart Option Editing
- · Multi-file Upload (10 files, 10MB each)
Premium Plan
- · AI Readiness Score & Optimization ★
- · Background removal, realistic img effect
- · Cutoff Time for Date picker
- · Extra File upload (20 files, 100MB each)
- · FOMO Badge & Description per choice
- · Image and Color swatch sliders
Enterprise Plan
- · Custom Integrations, supported
- · Custom tweaks on request
- · Done-with-you Onboarding, fast start
- · More & larger file uploads
- · Try New features before others
- · VIP Priority Support with Phone Calls
Pro Plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
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- Rich Features: Conditional logic, Upcharge, Bundle, Qty. Selector, Option Group
- Dynamic Pricing: based on Characters, Dimensions, Quantity (custom formulas)
- 24/7 Support: Reach us via Live chat or Email, with Live Demos and Quick Answers
- Free Customization: Your feature wishlist is our To-do list, simply Let Us Know!
- Set pricing rules for customer text input on custom products - no code needed.
- Show customers a live price estimate as they type, before they add to cart.
- Control exactly which characters are accepted in your customized product form.
- Run pricing independently on all your different types of products.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Easify Custom Product Options |  Etch |
|---|---|---|
| Detected stores | 14,724 | Not published |
| Net store change, 28 days | +119 | 0 |
| Stores added, 28 days | 399 | Not enough data |
| Big-brand share | 7% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Easify Custom Product Options | Etch |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 3,231 | Not published |
| New reviews, 28 days | 89 | Not enough data |
| Reviewers a year or more in | 12% | Not enough data |
Pricing
| Measure | Easify Custom Product Options | Etch |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $10/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 1 |
Listing
| Measure | Easify Custom Product Options | Etch |
|---|---|---|
| Shopify category rank | #1 | #214 |
| Shopify App Charts | #50 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Apr 20, 2023 | Jul 6, 2026 |
| Languages | 12 | 1 |
| Developer | Easify | Stupid Simple |
FAQ
Easify Custom Product Options and Etch: common questions
- Is Easify Custom Product Options or Etch cheaper?
- Only Easify Custom Product Options lists a free plan. Paid plans start at $9.99/month for Easify Custom Product Options and $10/month for Etch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Easify Custom Product Options lists 30 the others don’t mention, such as Add-ons, Auto-updates, Bulk pricing, Checkboxes. Etch lists 3 the others don’t mention, such as Admin alerts, Custom rules, Quote form. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Easify Custom Product Options, Oct 13, 2026 for Etch; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Easify Custom Product Options, Oct 13, 2026 for Etch. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.