Earned: Proof of Low Returns vs TrustedSite ‑ Trust Badges
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Earned, Nov 9, 2026 for TrustedSite.
The short answer
- Both list a free plan. Paid plans start at $14.99/month for Earned and $39/month for TrustedSite.
- TrustedSite lists 16 features Earned’s listing doesn’t mention, including Auto-position, Cart page, Checkout page.
Head to head
Earn certifications. Increase sales. Formerly McAfee SECURE.
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · "Verified by Earned" shopper tooltip
- · 3 badge types included
- · Verified badges from your real orders
- · ~5,000 badge impressions per month
Starter
- · "Verified by Earned" shopper tooltip
- · All 8 verified badge types
- · Appearance controls: shape, color, place
- · Badge impression & interaction analytics
- · Unlimited badge impressions
Growth
- · Category-aware qualification
- · Closest-next-badge guidance
- · Everything in Starter, plus:
- · Product Health: catalog ranked by data
- · Return & repeat-purchase outliers
- · Slow-product & inventory signals
Free 500
- · Certified Secure certification
- · TrustedSite floating trust badge
- · Up to 500 visits per month
- · Verified Business certification
Pro 2,000
- · 11 trust badges
- · 8 certifications
- · Issue-Free Orders
- · Shopper Identity Protection
- · Up to 2,000 visits/month
Pro 5,000
- · 11 trust badges
- · 8 certifications
- · Issue-Free Orders
- · Shopper Identity Protection
- · Up to 5,000 visits/month
Pro 10,000
- · 11 trust badges
- · 8 certifications
- · Issue-Free Orders
- · Shopper Identity Protection
- · Up to 10,000 visits/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEarned turns your store data into product-level proof. Badges are just how that proof appears on the page. Shoppers see verified marks like Rarely returned, Buy it again, and Selling fast, each backed by the real figure, not a vague label. You can't type a claim or award a badge yourself. A product earns proof only when its data supports it, which is why shoppers believe it.
Anyone can display a trust badge, but the TrustedSite badges are earned and backed by real verification. TrustedSite, formerly McAfee SECURE, monitors your store for security issues, validates your business information, and awards earned certifications that shoppers can trust and verify.
- Badges computed from real orders, returns, and repeat purchases
- Verified seal shoppers can trust — never typed by the seller
- Product Health: see which products carry the store
- Impression and interaction analytics on the storefront
- Earn certifications to increase visitor trust.
- Display trustmarks that alleviate concerns and increase sales.
- Show your site is a reliable business that visitors can contact.
- Address visitor concerns about malware, viruses, and phishing.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Earned |  TrustedSite |
|---|---|---|
| Detected stores | Not published | 6,423 |
| Net store change, 28 days | 0 | −10 |
| Stores added, 28 days | Not enough data | 42 |
| Big-brand share | Not enough data | 4% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Earned | TrustedSite |
|---|---|---|
| App Store rating | Not published | 4.5 ★ |
| App Store reviews | Not published | 281 |
| New reviews, 28 days | Not enough data | 10 |
| Reviewers a year or more in | Not enough data | 35% |
Pricing
| Measure | Earned | TrustedSite |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $14.99/month(ahead) | $39/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | Earned | TrustedSite |
|---|---|---|
| Shopify category rank | #305 | #8 |
| Shopify App Charts | Not on this week’s charts | #3 in Badges and icons |
| Built for Shopify | No | Yes |
| Launched | Jul 7, 2026 | Dec 9, 2014 |
| Languages | 1 | 4 |
| Developer | Prashant Janardhan Pandey | TrustedSite |
FAQ
Earned and TrustedSite: common questions
- Is Earned or TrustedSite cheaper?
- Both list a free plan. Paid plans start at $14.99/month for Earned and $39/month for TrustedSite. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Earned lists 4 the others don’t mention, such as Colors, Custom text, Product features, Sale banners. TrustedSite lists 16 the others don’t mention, such as Auto-position, Cart page, Checkout page, Collection pages. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Earned, Nov 9, 2026 for TrustedSite; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Earned, Nov 9, 2026 for TrustedSite. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.