E2E Wishlist vs TallyWish
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for E2E Wishlist, Jun 26, 2026 for TallyWish.
The short answer
- Only E2E Wishlist lists a free plan.
- E2E Wishlist lists 6 features TallyWish’s listing doesn’t mention, including Add to cart, Dashboard, Favorites.
Head to head
Free Plan
- · Free for under 50 orders per month
- · Unlimited Customers
- · Unlimited Wishlists
Growing
- · Everything in free
- · For Under 200 orders per month
- · Remove Branding
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureE2E Wishlist helps merchants increase customer retention by allowing shoppers to build and manage personal wishlists directly on their storefront. It integrates natively with Shopify themes and works across all devices, requiring minimal setup. This makes it easy for customers to revisit and complete their purchases, supporting higher conversion rates over time.
TallyWish offers a no-code wishlist and gifting solution that merchants can fully customize from app settings. Merchants can choose display styles, placement, and branding to match their store. Customers can save and share favorite products for later purchases or gifting.
- Customisable wishlist button that blends into your theme with minimal config
- Persistent wishlist storage linked to customer accounts or browsers
- No-code install with automatic theme integration and fallback support
- Add customizable wishlist buttons directly on Shopify product pages
- Display floating wishlist icon with adjustable position and styling
- Let customers save and share products using TallyWish wishlists
- Match button colors, text, and styles with store branding easily
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  E2E Wishlist |  TallyWish |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | E2E Wishlist | TallyWish |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | E2E Wishlist | TallyWish |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $15/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | E2E Wishlist | TallyWish |
|---|---|---|
| Shopify category rank | #209(ahead) | #218 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 19, 2025 | Jun 23, 2026 |
| Languages | 1 | 1 |
| Developer | E2E Studios | TallyWish, LLC |
FAQ
E2E Wishlist and TallyWish: common questions
- Is E2E Wishlist or TallyWish cheaper?
- Only E2E Wishlist lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- E2E Wishlist lists 6 the others don’t mention, such as Add to cart, Dashboard, Favorites, Gift registry. TallyWish lists 3 the others don’t mention, such as Online registry, Share links, Social sharing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for E2E Wishlist, Jun 26, 2026 for TallyWish; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for E2E Wishlist, Jun 26, 2026 for TallyWish. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.