Essent Loyalty Program Rewards vs easyPoints
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Essent Loyalty Program Rewards is detected on 115× as many Shopify stores as easyPoints: 1,949 vs 17 as of Nov 8, 2026.
- On the Shopify App Store: Essent Loyalty Program Rewards 5.0 from 496 reviews and easyPoints 4.1 from 46 reviews.
- Only Essent Loyalty Program Rewards lists a free plan. Paid plans start at $10/month for Essent Loyalty Program Rewards and $50/month for easyPoints.
- easyPoints lists 7 features Essent Loyalty Program Rewards’s listing doesn’t mention, including Coupons, Events, Multi-language.
Head to head
Reward. Retain. Grow.
- United States
- United Kingdom
- Australia
- Japan
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 12 ways to earn points
- · Basic loyalty program
- · Built-in email notifications & Klaviyo
- · Discounts, Gifts, Free shipping rewards
- · Product, Cart, Popup, Account placements
- · Referral program
Starter
- · 24/7 human support
- · Dedicated loyalty landing page
- · Exclusive unlisted product rewards
- · Free loyalty point program
- · POS support for in-store loyalty
- · Shopify flow custom points
Essential
- · 24/7 human support
- · Branded icons & email domain
- · Loyalty status in Orders & Profile pages
- · Point & VIP tier expiry
- · Points on every product card
- · Store Credit reward
Growth
- · Analytics
- · Custom Collection / Product points
- · Exclude Shipping / Taxes
- · Priority 24/7 support
- · Redeem at Checkout (Shopify Plus)
- · Unlimited VIP Tiers
Free
- · CSV Import
- · Klaviyo Integration
- · Up to 300 active* customers
- · easyPoints My account page
- · flow integration
Basic
- · Action rewards (Sign up, Log in, opt in)
- · Birthday rewards
- · Custom Integration
- · Everything in Free
- · Point Expiration
- · Review rewards
Pro
- · Bonus Point Collection
- · CSV Export
- · Everything in Basic
- · Points History
- · Referral rewards
- · Shipping points
Enterprise
- · API Usage
- · Everything in Pro
- · POS Integration
- · Priority Support
- · Up to 5,000 active* customers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEssential is a loyalty program and rewards app built for repeat purchases, retention, and ROI you can measure. Customers earn loyalty points or store credit cashback for orders, signup, birthdays, and reviews, then redeem rewards in one click — no coupon codes. Grow sales with a referral program, affiliate links, VIP tiers, and Shopify POS for in-store loyalty.
Unleash the power of loyalty with easyPoints. Integrate your loyalty program directly in your shop’s design for unparalleled branding and user experience to boost conversions. Improve engagement and ease-of-use with point redemption during checkout, and build your shop’s perfect program and only pay for the features you need. Our goal is simple: make loyalty as easy to understand as it is to use.
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral codes. Refer and earn points!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Grow customer loyalty by awarding points for purchases, sign-ups, and more
- Ditch the pop-ups and put your loyalty program directly into your shop's design
- Boost engagement with bonus point events, email campaigns, and point expiry
- Reward loyal customers both online and offline with our Shopify POS extension
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Essent Loyalty Program Rewards |  easyPoints |
|---|---|---|
| Detected stores | 1,949(ahead) | 17 |
| Net store change, 28 days | +20 | 0 |
| Stores added, 28 days | 56 | Not enough data |
| Big-brand share | 7% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Baby & Toddler |
| Top store countries | United States, United Kingdom, Australia | Japan |
Reviews
| Measure | Essent Loyalty Program Rewards | easyPoints |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.1 ★ |
| App Store reviews | 496(ahead) | 46 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 7% | Not enough data |
Pricing
| Measure | Essent Loyalty Program Rewards | easyPoints |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $10/month(ahead) | $50/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Essent Loyalty Program Rewards | easyPoints |
|---|---|---|
| Shopify category rank | #16(ahead) | #67 |
| Shopify App Charts | #10 in Loyalty and rewards | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Nov 25, 2024 | Sep 19, 2019 |
| Languages | 1 | 2 |
| Developer | Essential Apps | Lunaris |
FAQ
Essent Loyalty Program Rewards and easyPoints: common questions
- Which is more popular, Essent Loyalty Program Rewards or easyPoints?
- Essent Loyalty Program Rewards is detected on 115× as many Shopify stores as easyPoints: 1,949 vs 17 as of Nov 8, 2026.
- Is Essent Loyalty Program Rewards or easyPoints cheaper?
- Only Essent Loyalty Program Rewards lists a free plan. Paid plans start at $10/month for Essent Loyalty Program Rewards and $50/month for easyPoints. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Essent Loyalty Program Rewards or easyPoints?
- On the Shopify App Store: Essent Loyalty Program Rewards 5.0 from 496 reviews and easyPoints 4.1 from 46 reviews.
- What features does each app list that the other doesn’t?
- Essent Loyalty Program Rewards lists 6 the others don’t mention, such as Affiliate programs, Exclusive access, Free products, Game programs. easyPoints lists 7 the others don’t mention, such as Coupons, Events, Multi-language, Pop-ups. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.