Dynamic markup vs Lurk ‑ Dynamic Pricing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Both list a free plan. Paid plans start at $4.99/month for Dynamic markup and $49/month for Lurk.
- Lurk lists 9 features Dynamic markup’s listing doesn’t mention, including Analytics, Competitor tracking, Dashboards.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Fixed and Percentage based increase
- · Individual and global rules
- · Up to 100 rules
Basic
- · Fixed and Percentage based increase
- · Individual and global rules
- · Unlimited rules
Free
- · 1x per day price updates
- · 5 SKUs
- · 5 competitors per SKU
- · Automatic price adjustment rules
- · Real-time price adjustment alerts
Basic
- · 10 competitors per SKU
- · 250 SKUs
- · 2x per day price updates
- · Automatic price adjustment rules
- · Real-time price adjustment alerts
Business
- · 1000 SKUs
- · 2x per day price updates
- · Automatic price adjustment rules
- · Real-time price adjustment alerts
- · Unlimited competitors per SKU
Enterprise
- · 2x per day price updates
- · 5000 SKUs
- · Automatic price adjustment rules
- · Real-time price adjustment alerts
- · Unlimited competitors per SKU
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSupercharge Your Pricing Strategy with Dynamic Markup. Automatically adjust your product prices based on stock levels and demand. With Dynamic Markup, you never have to worry about leaving money on the table when demand spikes. Set custom rules to automatically increase prices as stock runs low, helping you boost profits and manage inventory effectively.
Monitor competitor prices and adjust your store pricing in real time with automatic pricing rules. Beat or match competitor prices while protecting your minimum margin. Lurk tracks any website using AI crawler, just add a URL and start competitor tracking instantly. Save hours of manual price checks, react to market changes faster, and use competitor price history reports to optimize pricing and increase profits.
- Automated pricing adjustments based on inventory thresholds.
- Rule prioritization for applying multiple pricing strategies.
- Selective application to global, individual, or all-but-selected products.
- Boost profits by automatically adjusting price with our dynamic pricing rules
- Save hours every week with our automated competitor price tracking solution
- Enable price match or beat competitor prices by a predefined margin
- React instantly to competitor price changes with our hands-off solution
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Dynamic markup |  Lurk |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Dynamic markup | Lurk |
|---|---|---|
| App Store rating | Not published | 4.4 ★ |
| App Store reviews | Not published | 7 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Dynamic markup | Lurk |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $49/month |
| Longest free trial | 14 days | 10 days |
| Plans listed | 2 | 4 |
Listing
| Measure | Dynamic markup | Lurk |
|---|---|---|
| Shopify category rank | #147 | #87(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 23, 2024 | Mar 28, 2025 |
| Languages | 1 | 1 |
| Developer | JV Apps | AppToScale |
FAQ
Dynamic markup and Lurk: common questions
- Is Dynamic markup or Lurk cheaper?
- Both list a free plan. Paid plans start at $4.99/month for Dynamic markup and $49/month for Lurk. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Dynamic markup lists 4 the others don’t mention, such as Bulk editing, Custom pricing, Percentage discounts, Scheduling. Lurk lists 9 the others don’t mention, such as Analytics, Competitor tracking, Dashboards, Filters. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.