Duty Diligence: Landed Cost vs MarginTruth
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.
The short answer
- Both list a free plan. Paid plans start at $19/month for Duty Diligence and $29/month for MarginTruth.
- MarginTruth lists 2 features Duty Diligence’s listing doesn’t mention, including Historical analysis, Profit insights.
Head to head
Free
- · Coverage report across your catalogue
- · Duty across your catalogue, by origin
- · Landed cost and margin per variant
- · The working behind every rate
- · Updated twice a day, automatically
Monitoring
- · 30 days of rate changes, with a CSV
- · Advance warning on dated duty changes
- · Duty per unit before and after a change
- · Priority support
- · Which products changed and by how much
MarginTruth Free
MarginTruth
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDuty Diligence works out the landed cost of every product after US import duty and the margin it leaves you, from the cost, HS code and country of origin already on your products. There is nothing to look up and nothing to maintain. It reads the US tariff schedule twice a day, leaves out the duties that are still listed but no longer charged and tells you before a dated change reaches your products.
MarginTruth breaks your month's margin down term by term, and every term names the Shopify field it came from and the time it was read. A term Shopify does not report is declared missing, never counted as zero, and the total holding it is marked incomplete. Every order is reconciled against the net amount Shopify publishes for it, and the gap is shown instead of absorbed.
- Coverage report: which variants can be checked and which fields are missing
- Margin snapshot: price, cost, effective duty and landed margin per variant
- Twice-daily re-verification against USITC, CBP and Federal Register sources
- Changed-rate flags when a tariff action moves your numbers
- Every term names the Shopify field it came from and when it was read
- A missing unit cost is declared missing, with the product it concerns
- The gap with Shopify's published net is shown, instead of absorbed
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Duty Diligence |  MarginTruth |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Duty Diligence | MarginTruth |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Duty Diligence | MarginTruth |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month(ahead) | $29/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | 2 |
Listing
| Measure | Duty Diligence | MarginTruth |
|---|---|---|
| Shopify category rank | #1620(ahead) | #1637 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 24, 2026 | Sep 10, 2026 |
| Languages | 1 | 1 |
| Developer | In The Park Consulting Limited | AppCreator |
FAQ
Duty Diligence and MarginTruth: common questions
- Is Duty Diligence or MarginTruth cheaper?
- Both list a free plan. Paid plans start at $19/month for Duty Diligence and $29/month for MarginTruth. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginTruth lists 2 the others don’t mention, such as Historical analysis, Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.