Dotdigital Loyalty vs Yotpo: Loyalty Rewards Program
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Sep 18, 2026 for Dotdigital Loyalty, Nov 4, 2026 for Yotpo.
The short answer
- On the Shopify App Store: Dotdigital Loyalty 5.0 from 1 reviews and Yotpo 4.7 from 968 reviews.
- Yotpo lists 13 features Dotdigital Loyalty’s listing doesn’t mention, including Early access, Exclusive access, Free products.
Head to head
Loyalty, Referrals & Rewards by Yotpo (formerly Swell)
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · AI Chat Support
- · Earn Points for Purchases
- · Points Exchanged for Discounts
- · Referral Program
- · Reporting and Analytics
- · Rewards Sticky Bar
Pro
- · AI Chat Support
- · Additional Ways to Earn
- · Addtl Integrations (KLV, Recharge, etc)
- · More Rewards
- · Redeem Points at Checkout
- · Rewards Page
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTurn shoppers into superfans with a powerful customer loyalty platform designed for Shopify merchants. Launch programs in minutes that reward purchases, reduce churn, and drive repeat revenue. Create flexible points-based campaigns, trigger timely incentives based on real-time behavior, and track performance with powerful analytics dashboards.
Retain more customers with a customisable loyalty program and referrals. Launch quickly and easily make changes, no coding required. Encourage customers to spend more and increase repeat purchases with 20+ out-of-the-box campaigns, like goal spend and social media engagement. Acquire more new customers quickly by incentivizing referrals.
- Flexible Points & Tiers - Reward purchases, social actions, and custom behaviors
- Native DotDigital Integration - Sync loyalty data automatically with emails
- Real-Time Analytics Dashboard - Track loyalty performance and customer insights
- Monitor and evaluate your loyalty and referral program ROI, AOV, LTV, and more.
- Customize, launch, and manage your loyalty and rewards program with no code.
- Motivate repeat purchases and engagement with diverse rewards and VIP tiers.
- Deploy a tiered program based on points, spend, purchases, or referrals.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Dotdigital Loyalty |  Yotpo |
|---|---|---|
| Detected stores | Not published | 7,386 |
| Net store change, 28 days | 0 | −92 |
| Stores added, 28 days | Not enough data | 39 |
| Big-brand share | Not enough data | 31% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Dotdigital Loyalty | Yotpo |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 1 | 968(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 72% |
Pricing
| Measure | Dotdigital Loyalty | Yotpo |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $199/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | 2 |
Listing
| Measure | Dotdigital Loyalty | Yotpo |
|---|---|---|
| Shopify category rank | #233 | #40(ahead) |
| Shopify App Charts | Not on this week’s charts | #88 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | Sep 25, 2025 | Jul 28, 2015 |
| Languages | 1 | 1 |
| Developer | Dotdigital | Yotpo - L&R |
FAQ
Dotdigital Loyalty and Yotpo: common questions
- Which has better reviews, Dotdigital Loyalty or Yotpo?
- On the Shopify App Store: Dotdigital Loyalty 5.0 from 1 reviews and Yotpo 4.7 from 968 reviews.
- What features does each app list that the other doesn’t?
- Yotpo lists 13 the others don’t mention, such as Early access, Exclusive access, Free products, Gift cards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Sep 18, 2026 for Dotdigital Loyalty, Nov 4, 2026 for Yotpo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Sep 18, 2026 for Dotdigital Loyalty, Nov 4, 2026 for Yotpo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.