Dotdigital Loyalty vs OMNI Memberships & Loyalty CRM
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Sep 18, 2026 for Dotdigital Loyalty, Oct 27, 2026 for OMNI Memberships & Loyalty CRM.
The short answer
- On the Shopify App Store: Dotdigital Loyalty 5.0 from 1 reviews and OMNI Memberships & Loyalty CRM 5.0 from 27 reviews.
- OMNI Memberships & Loyalty CRM lists 11 features Dotdigital Loyalty’s listing doesn’t mention, including Cash back, Cash back programs, Digital wallets.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Birthday Rewards
- · Member Rewards Portal*
- · Onsite Loyalty Widget
- · Points Program
- · Points Rewards
- · Welcome Rewards
Essential
- · Apple Wallet
- · Everything in Starter, plus
- · Google Wallet
- · Multi-language (integration)
- · Shopify Email
- · Shopify POS
Grow
- · Advanced Rewards
- · Everything in Essential, plus
- · Native CRM Integration (pre-built flows)
- · Points Campaigns
- · Shopify Flow Integration
- · Standard VIP Tiers
Advanced
- · +$150 for SMS Validation
- · Advanced Program Settings
- · Custom VIP Tiers and Custom Rewards
- · Everything in Grow, plus
- · Giveaway Campaigns
- · Legacy Customer Account Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTurn shoppers into superfans with a powerful customer loyalty platform designed for Shopify merchants. Launch programs in minutes that reward purchases, reduce churn, and drive repeat revenue. Create flexible points-based campaigns, trigger timely incentives based on real-time behavior, and track performance with powerful analytics dashboards.
Drive Sales & Loyalty w/ OMNI Loyalty – A Smarter, Customer Engagement Approach to Loyalty. Tired of basic loyalty points that don’t move the needle? OMNI Loyalty goes beyond “just points” with an advanced rewards engine that offers instant and personalized discounts, gifts, VIP rewards & more.
- Flexible Points & Tiers - Reward purchases, social actions, and custom behaviors
- Native DotDigital Integration - Sync loyalty data automatically with emails
- Real-Time Analytics Dashboard - Track loyalty performance and customer insights
- Turn your Shopify customer’s ‘My Account’ page into a dynamic loyalty account!
- Drive loyalty with free products, ‘Pay with Points’, GWP, and exciting rewards
- Keep customers coming back with points campaigns, tier upgrades, point expiry
- Run automated 2x or 3x points campaigns and Shopify Flow campaigns
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Dotdigital Loyalty | OMNI Memberships & Loyalty CRM |
|---|---|---|
| Detected stores | Not published | 3 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Electronics |
| Top store countries | Not published | Not published |
Reviews
| Measure | Dotdigital Loyalty | OMNI Memberships & Loyalty CRM |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 27(ahead) |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Dotdigital Loyalty | OMNI Memberships & Loyalty CRM |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $5/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Dotdigital Loyalty | OMNI Memberships & Loyalty CRM |
|---|---|---|
| Shopify category rank | #233 | #80(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Sep 25, 2025 | Aug 16, 2023 |
| Languages | 1 | 1 |
| Developer | Dotdigital | Wave Commerce |
FAQ
Dotdigital Loyalty and OMNI Memberships & Loyalty CRM: common questions
- Which has better reviews, Dotdigital Loyalty or OMNI Memberships & Loyalty CRM?
- On the Shopify App Store: Dotdigital Loyalty 5.0 from 1 reviews and OMNI Memberships & Loyalty CRM 5.0 from 27 reviews.
- What features does each app list that the other doesn’t?
- OMNI Memberships & Loyalty CRM lists 11 the others don’t mention, such as Cash back, Cash back programs, Digital wallets, Early access. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Sep 18, 2026 for Dotdigital Loyalty, Oct 27, 2026 for OMNI Memberships & Loyalty CRM; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Sep 18, 2026 for Dotdigital Loyalty, Oct 27, 2026 for OMNI Memberships & Loyalty CRM. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.