Dotdigital Marketing vs Dotdigital Personalization
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Dotdigital Marketing, Oct 13, 2026 for Dotdigital Personalization.
The short answer
- Dotdigital Marketing lists 65 features Dotdigital Personalization’s listing doesn’t mention, including A/B testing, Abandoned cart, Activity tracking.
Head to head
Email Marketing, Marketing Automation, SMS, Social & Chat
Personalize customer experiences with ease
- Australia
- Japan
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDotdigital’s marketing platform brings together your customer data, campaigns, AI, and cross-channel marketing. With the native Dotdigital and Shopify integration, it’s easy to automate personalized journeys across email, web, SMS, WhatsApp and any other channel based on your ecommerce data. Whether you’re launching, testing or reporting, you get 24/7 support - whatever the scale or complexity.
Dotdigital’s personalization platform puts zero-party data to work and lets marketers personalize the entire customer journey. Delivering truly relevant customer experiences, increased engagement, added urgency where needed and improved conversion results.
- Unified data - Sync customer data from all channels to create a source of truth
- Email marketing - Send smart, personalized, and engaging messages
- Marketing automation - Automate data-driven lifecycle marketing campaigns
- SMS - Deliver time sensitive updates and broadcast marketing via SMS messages
- Reduce bounce rate with web & app content that’s tailored to each shopper
- Send emails and SMS that are triggered by the shopper’s behavior
- Increase revenue with product recommendations based on the shopper’s intrests
- Drive conversions and engagement through social proof tactics
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Dotdigital Marketing |  Dotdigital Personalization |
|---|---|---|
| Detected stores | 257 | Not published |
| Net store change, 28 days | +3 | 0 |
| Stores added, 28 days | 3 | Not enough data |
| Big-brand share | 34% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Media | Not published |
| Top store countries | Australia, Japan, United Kingdom | Not published |
Reviews
| Measure | Dotdigital Marketing | Dotdigital Personalization |
|---|---|---|
| App Store rating | 4.5 ★ | Not published |
| App Store reviews | 21 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Dotdigital Marketing | Dotdigital Personalization |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | Dotdigital Marketing | Dotdigital Personalization |
|---|---|---|
| Shopify category rank | #72(ahead) | #274 |
| Shopify App Charts | #16 in Email marketing | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 18, 2020 | Mar 15, 2019 |
| Languages | 12 | 1 |
| Developer | Dotdigital | Fresh Relevance |
FAQ
Dotdigital Marketing and Dotdigital Personalization: common questions
- What features does each app list that the other doesn’t?
- Dotdigital Marketing lists 65 the others don’t mention, such as A/B testing, Abandoned cart, Activity tracking, AI generation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Dotdigital Marketing, Oct 13, 2026 for Dotdigital Personalization; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Dotdigital Marketing, Oct 13, 2026 for Dotdigital Personalization. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.