Dori: AI Shopping Assistant vs Tone
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Dori, Oct 13, 2026 for Tone.
The short answer
- Only Tone lists a free plan.
- Dori lists 6 features Tone’s listing doesn’t mention, including Agent avatar, Cart recovery, Color and font.
Head to head
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 200 Conversations/Month
- · Brand voice customization
- · No credit card needed
- · Product Pal + Side Pal included
- · Up to 500 products
Free plan
- · 10 conversations per month
- · 5 knowledge files & URLs processing
- · Conversation analytics and insights
- · Customizable voice, greeting, behavior
- · Product & collections sync from Shopify
- · Up to 3 concurrent calls
Starter
- · 20 knowledge files & URLs processing
- · 30 conversations per month
- · Audio recording of conversations
- · Conversation analytics and insights
- · Customizable voice, greeting, behavior
- · Up to 5 concurrent calls
Growth
- · 13% lower cost per conversation
- · 80 conversations per month
- · Audio recording of conversations
- · Conversation analytics and insights
- · Customizable voice, greeting, behavior
- · Unlimited files & URLs processing
Pro
- · 200 conversations per month
- · 32% lower cost per conversation
- · Audio recording of conversations
- · Conversation analytics and insights
- · Customizable voice, greeting, behavior
- · Dedicated Slack support channel
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDori turns your catalog into an AI shopping assistant across your store. Shoppers ask questions, search naturally, compare options, find similar items, get recommendations, choose variants, and add products to cart from chat. Use Dori on product pages for in-context answers and across the store for discovery, quizzes, routines, gifts, upsells, and order tracking.
Tone places a voice AI personal shopper on your storefront that knows your entire catalog, policies, and brand. It answers customer questions, recommends products, adds items to cart, and guides visitors to checkout — all through natural voice conversation. It learns from your Shopify data, pages, URLs, and PDFs to give accurate, brand-specific answers.
- Understands customer needs to recommend the proper products for each shopper
- Provides instant answers to product and store questions, 24/7
- Adapts recommendations to match your brand’s style and voice
- Offers personalized shopping consultations to help with conversion rates
- Answers product questions, removes doubts, and closes the sale for you.
- Displays products, adds to cart, recommends items, and drives to checkout.
- Knows your entire catalog, policies, and brand, always accurate.
- Go live in under 5 minutes with full control over voice and behavior.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Dori |  Tone |
|---|---|---|
| Detected stores | 215 | Not published |
| Net store change, 28 days | +7 | 0 |
| Stores added, 28 days | 7 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, India, United Kingdom | Not published |
Reviews
| Measure | Dori | Tone |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 47 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
FAQ
Dori and Tone: common questions
- Is Dori or Tone cheaper?
- Only Tone lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Dori lists 6 the others don’t mention, such as Agent avatar, Cart recovery, Color and font, FAQs. Tone lists 2 the others don’t mention, such as Chat window, Voice support. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Dori, Oct 13, 2026 for Tone; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Dori, Oct 13, 2026 for Tone. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.