Dori: AI Shopping Assistant vs GiulIA: AI Sales Advisor
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026 for Dori, Nov 12, 2026 for GiulIA.
The short answer
- Both list a free plan. Paid plans start at $29/month for Dori and $9/month for GiulIA.
- GiulIA lists 5 features Dori’s listing doesn’t mention, including Chat buttons, Chat window, Cross-sell.
Head to head
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 150 AI replies a month
- · Every feature included
- · Up to 2,000 products
Starter
- · 500 AI replies a month
- · Every feature included
- · Up to 5,000 products
Growth
- · 1,000 AI replies a month
- · Every feature included
- · Up to 10,000 products
Pro
- · 2,000 AI replies a month
- · Every feature included
- · Up to 25,000 products
Scale
- · 5,000 AI replies a month
- · Dedicated account manager
- · Every feature included
- · Up to 50,000 products
Business
- · 10,000 AI replies a month
- · Dedicated account manager
- · Every feature included
- · Up to 100,000 products
Free
- · 10 conversations / month
- · Advice from your live catalog
- · Product cards, add to cart
- · Your tone and store rules
Starter
- · 40 conversations / month
- · Advice from your live catalog
- · Conversation history
- · Product cards, add to cart
- · Your tone and store rules
Essential
- · 150 conversations / month
- · Advice from your live catalog
- · Conversation history
- · Product cards, add to cart
- · Your tone and store rules
Pro
- · 500 conversations / month
- · Advice from your live catalog
- · Product cards, add to cart
- · Products to push
- · Secure order tracking
- · Unmet requests report
Business
- · 1,300 conversations / month
- · Advice from your live catalog
- · No "Powered by GiulIA" mention
- · Product cards, add to cart
- · Products to push
- · Secure order tracking
Premium
- · 2,700 conversations / month
- · Advice from your live catalog
- · No "Powered by GiulIA" mention
- · Product cards, add to cart
- · Products to push
- · Secure order tracking
Pro, yearly
- · 500 conversations / month
- · Advice from your live catalog
- · Product cards, add to cart
- · Products to push
- · Save 5% vs monthly
- · Secure order tracking
Business, yearly
- · 1,300 conversations / month
- · Advice from your live catalog
- · No "Powered by GiulIA" mention
- · Product cards, add to cart
- · Save 5% vs monthly
- · Secure order tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDori turns your catalog into an AI shopping assistant across your store. Shoppers ask questions, search naturally, compare options, find similar items, get recommendations, choose variants, and add products to cart from chat. Use Dori on product pages for in-context answers and across the store for discovery, quizzes, routines, gifts, upsells, and order tracking.
GiulIA adds a sales advisor chat to your online store. She reads your catalog live from Shopify (prices, stock, variants, collections), so she only suggests products you sell, at the right price. Shoppers ask a question, get a short answer with product cards, pick a size or color and add to cart without leaving the chat.
- Understands customer needs to recommend the proper products for each shopper
- Provides instant answers to product and store questions, 24/7
- Adapts recommendations to match your brand’s style and voice
- Offers personalized shopping consultations to help with conversion rates
- Answers from your live catalog: real prices, stock and variants, no invention
- Product cards in the chat with one-click add to cart, size and color selection
- Your voice: tone, return rules, forbidden phrases and store policies applied
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Dori | |
|---|---|---|
| Detected stores | 256 | Not published |
| Net store change, 28 days | +13 | Not enough data |
| Stores added, 28 days | 13 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, India, United Kingdom | Not published |
Reviews
| Measure | Dori | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 47 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
FAQ
Dori and GiulIA: common questions
- Is Dori or GiulIA cheaper?
- Both list a free plan. Paid plans start at $29/month for Dori and $9/month for GiulIA. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Dori lists 4 the others don’t mention, such as Agent avatar, Cart recovery, Greetings, Live chat. GiulIA lists 5 the others don’t mention, such as Chat buttons, Chat window, Cross-sell, Quick replies. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026 for Dori, Nov 12, 2026 for GiulIA; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026 for Dori, Nov 12, 2026 for GiulIA. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.