Doppler ‑ Marketing Automation vs MailerLite Classic
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 19, 2026 for Doppler, Oct 13, 2026 for MailerLite Classic.
The short answer
- Only MailerLite Classic lists a free plan.
- MailerLite Classic lists 8 features Doppler’s listing doesn’t mention, including Consent collection, Email capture list, Email domains.
Head to head
Connect with Doppler and easily send Email & SMS Campaigns
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1-1000 subscribers, 12000 emails month
1000 subscribers
- · 1-1000 subscribers, unlimited emails
2500 subscribers
- · 1001-2500 subscribers, unlimited emails
5000 subscribers
- · 2501-5000 subscribers, unlimited emails
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOur Shopify integration lets you add customers automatically to Doppler, create Segments based on their demographic data, Subscribers' behavior and performance in order to deliver personalized and responsive Email & Automation Marketing Campaigns. Learn about your results and income from your campaigns with our avdanced reporting dashboards and integrate with Business Intelligence to enhance your insights.
Use MailerLite to design beautiful newsletters and eye-catching pop-ups. Deliver targeted campaigns using segmentation, stay connected with your customers, and set up automated e-commerce campaigns to promote new products, win back lost sales, and grow your business.
- Sync List and purchase data.
- Set up Email Automation Campaigns to win back lapsed customers.
- Add up Email or SMS follow up post-purchase.
- Sync and store your Shopify customers and newsletter subscribers in MailerLite.
- Import products directly from your Shopify store to your MailerLite account.
- Send your customers automated messages and abandoned cart emails.
- Track revenue and see how your emails directly affect sales.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Doppler |  MailerLite Classic |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Doppler | MailerLite Classic |
|---|---|---|
| App Store rating | Not published | 3.1 ★ |
| App Store reviews | Not published | 31 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Doppler | MailerLite Classic |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $10/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | 4 |
Listing
| Measure | Doppler | MailerLite Classic |
|---|---|---|
| Shopify category rank | #228 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 10, 2022 | Feb 14, 2017 |
| Languages | 1 | 1 |
| Developer | Doppler - Email Marketing | MailerLite |
FAQ
Doppler and MailerLite Classic: common questions
- Is Doppler or MailerLite Classic cheaper?
- Only MailerLite Classic lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Doppler lists 6 the others don’t mention, such as Custom campaigns, Drip campaigns, Follow-up emails, Push notifications. MailerLite Classic lists 8 the others don’t mention, such as Consent collection, Email capture list, Email domains, Landing pages. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 19, 2026 for Doppler, Oct 13, 2026 for MailerLite Classic; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 19, 2026 for Doppler, Oct 13, 2026 for MailerLite Classic. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.