Dondo: SEO, AI Search & Photos vs Selluminate ‑ Photo to Listing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Dondo, Oct 14, 2026 for Selluminate.
The short answer
- Only Selluminate lists a free plan. Paid plans start at $12/month for Dondo and $14.99/month for Selluminate.
- Dondo lists 27 features Selluminate’s listing doesn’t mention, including AI generation, ALT text, Analytics.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free score
- · Listing gaps and suggested fixes
- · One initial score per connected store
- · Optional one-time, 1-week expert passes
- · Or up to 150 products from a file
- · Passes: 7 days of work, 30 to approve
- · Suggested buyers and brand voice
Team 20
- · Instagram and Facebook post drafts
- · Listing scores and priorities
- · Ongoing work on selected products
- · Product copy for SEO and AI search
- · Review drafts, then publish to Shopify
- · Studio and lifestyle product photos
Team 100
- · Instagram and Facebook post drafts
- · Listing scores and priorities
- · Ongoing work on selected products
- · Product copy for SEO and AI search
- · Review drafts, then publish to Shopify
- · Studio and lifestyle product photos
Team 500
- · Instagram and Facebook post drafts
- · Larger plans: 1,500 / 3,000 / 5,000
- · Listing scores and priorities
- · Product copy for SEO and AI search
- · Review drafts, then publish to Shopify
- · Studio and lifestyle product photos
3 Free listings
- · 3 Bulk AI Listing Generations
- · AI Brand Rules
- · Catalog Manager
- · Export Listings as CSV for Any Platform
- · Listing History Tracking
- · One-Click Shopify Publishing
Starter
- · 50 Bulk AI Listing Generations
- · AI Brand Rules
- · Catalog Manager
- · Export Listings as CSV for Any Platform
- · Listing History Tracking
- · One-Click Shopify Publishing
Pro
- · 100 Bulk AI Listing Generations
- · AI Brand Rules
- · Catalog Manager
- · Export Listings as CSV for Any Platform
- · Listing History Tracking
- · One-Click Shopify Publishing
Business
- · 500 Bulk AI Listing Generations
- · AI Brand Rules
- · Catalog Manager
- · Export Listings as CSV for Any Platform
- · Listing History Tracking
- · One-Click Shopify Publishing
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHelp shoppers, search engines and AI assistants understand what you sell. Dondo uses your product facts, relevant search terms, buyer questions and brand voice to draft titles, descriptions and SEO fields. Listing scores show what needs attention first. Create studio and lifestyle images from existing photos, plus Instagram and Facebook drafts.
Selluminate turns hundreds of product photos into complete, SEO-optimized listings in minutes. Upload your entire catalog at once and get AI-generated titles, descriptions, bullet points, tags, and SEO metadata for every product — ready to publish in one click. No writing required. Set your brand tone and rules once, and every listing stays consistent.
- Real-time analytics to track your store’s performance and visibility
- Listing score report at scale to identify what works and what needs improvement
- Automated optimization of every listing at scale—no manual work needed
- Generate social media posts and listings using only product images
- Generate complete product listings from photos using AI
- Publish listings directly to your Shopify store in one click
- Set brand rules to apply your tone and style to every listing
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Dondo |  Selluminate |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Dondo | Selluminate |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 106 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Dondo | Selluminate |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $12/month(ahead) | $14.99/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Dondo | Selluminate |
|---|---|---|
| Shopify category rank | #53 | #69 |
| Shopify App Charts | #12 on Pricing moves in SEO | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 9, 2024 | May 22, 2026 |
| Languages | 2 | 1 |
| Developer | Dondo | Selluminate |
FAQ
Dondo and Selluminate: common questions
- Is Dondo or Selluminate cheaper?
- Only Selluminate lists a free plan. Paid plans start at $12/month for Dondo and $14.99/month for Selluminate. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Dondo lists 27 the others don’t mention, such as AI generation, ALT text, Analytics, Auto-updates. Selluminate lists 2 the others don’t mention, such as Images, Tone and style. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Dondo, Oct 14, 2026 for Selluminate; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Dondo, Oct 14, 2026 for Selluminate. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.