DOE Labs vs The Moonlighters Reporting
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for DOE Labs, Jul 14, 2026 for The Moonlighters Reporting.
The short answer
- Only DOE Labs lists a free plan.
- The Moonlighters Reporting lists 9 features DOE Labs’s listing doesn’t mention, including Benchmarking, Custom dashboards, Custom reports.
Head to head
FREE
- · Ad performance and ROAS dashboards
- · Cohort reports
- · Custom reports
- · Customer lifetime value (LTV) insights
- · Google Ads, Meta Ads, GA, Klaviyo, Skio
- · Profit and loss reporting
Starter
- · 51 to 500 orders per month
- · Ad performance and ROAS dashboards
- · Cohort reports
- · Custom reports
- · Customer lifetime value (LTV) insights
- · Google Ads, Meta Ads, GA, Klaviyo, Skio
Growth
- · 501 to 3,000 orders per month
- · Ad performance and ROAS dashboards
- · Cohort reports
- · Custom reports
- · Customer lifetime value (LTV) insights
- · Google Ads, Meta Ads, GA, Klaviyo, Skio
Scale
- · 3,001 to 10,000 orders per month
- · Ad performance and ROAS dashboards
- · Cohort reports
- · Custom reports
- · Customer lifetime value (LTV) insights
- · Google Ads, Meta Ads, GA, Klaviyo, Skio
Pro
- · 10,001 to 15,000 orders per month
- · Ad performance and ROAS dashboards
- · Cohort reports
- · Custom Reports
- · Customer lifetime value (LTV) insights
- · Google Ads, Meta Ads, GA, Klaviyo, Skio
Elite
- · 15,001 to 25,000 orders per month
- · Ad performance and ROAS dashboards
- · Cohort reports
- · Custom reports
- · Customer lifetime value (LTV) insights
- · Google Ads, Meta Ads, GA, Klaviyo, Skio
Enterprise
- · 25,001+ orders per month
- · Ad performance and ROAS dashboards
- · Cohort reports
- · Custom reports
- · Customer lifetime value (LTV) insights
- · Google Ads, Meta Ads, GA, Klaviyo, Skio
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDOE Labs transforms ecommerce data into clear, actionable business intelligence. Bring your Shopify store and marketing data together to evaluate campaign effectiveness, understand sales trends, and uncover opportunities for growth.
The Moonlighters Reporting helps merchants view sales and marketing performance in one place by combining data from Shopify, Facebook Ads, and Google Ads. The app provides read-only reporting so merchants can analyze revenue, compare time periods, and review advertising performance across channels without switching between platforms.
- Sales and order analytics dashboards for clear performance tracking
- Customer insights including purchase behavior and order history
- Read-only reports for products, revenue trends, and store activity
- View Shopify order and revenue data in a unified reporting dashboard
- Combine Shopify, Facebook Ads, and Google Ads data in one report
- Analyze revenue, return on ad spend, and customer trends over time
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  DOE Labs |  The Moonlighters Reporting |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | DOE Labs | The Moonlighters Reporting |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | DOE Labs | The Moonlighters Reporting |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $39/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 7 | Not published |
Listing
| Measure | DOE Labs | The Moonlighters Reporting |
|---|---|---|
| Shopify category rank | #252 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 22, 2026 | May 27, 2026 |
| Languages | 1 | 1 |
| Developer | Doe Media LLC | The Moonlighters |
FAQ
DOE Labs and The Moonlighters Reporting: common questions
- Is DOE Labs or The Moonlighters Reporting cheaper?
- Only DOE Labs lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- The Moonlighters Reporting lists 9 the others don’t mention, such as Benchmarking, Custom dashboards, Custom reports, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for DOE Labs, Jul 14, 2026 for The Moonlighters Reporting; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for DOE Labs, Jul 14, 2026 for The Moonlighters Reporting. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.