DIY Validate Addresses (USA) vs OptiMail
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 27, 2026 for DIY Validate Addresses (USA), Oct 22, 2026 for OptiMail.
The short answer
Head to head
Starter
- · +4¢ per additional transaction.
- · Customer address correction alerts
- · Customizable address validation tags
- · Post-order US address validation
- · Up to 125 transactions/month.
Bronze
- · +3¢ per additional transaction.
- · Customer address correction alerts
- · Customizable address validation tags
- · Post-order US address validation
- · Up to 1000 transactions/month.
Silver
- · +2¢ per additional transaction.
- · Customer address correction alerts
- · Customizable address validation tags
- · Post-order US address validation
- · Up to 3000 transactions/month.
Gold
- · +1¢ per additional transaction.
- · Customer address correction alerts
- · Customizable address validation tags
- · Post-order US address validation
- · Up to 10,000 transactions/month.
Pay as you go
- · Automated UK address checks
- · Customer address self-correction
- · Dashboard and daily reports
- · Mover and goneaway detection
- · No monthly subscription
- · Pay only for positive matches
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomate U.S. shipping address validation after checkout to verify addresses before fulfillment. Detect invalid or incomplete addresses, including missing apartment numbers and P.O. Boxes. Automatically notify customers to confirm or correct shipping information, then update Shopify orders. Apply address verification tags, customize email notifications, and manage exceptions.
Shoppers often let their phone fill in their address at checkout, and it can be one they saved before they moved. Shopify checks the address is real. OptiMail checks your customer still lives there. Every UK order is checked for movers and goneaways as soon as it’s placed.
- Define your own order tags for the outcomes of the address validation process.
- Customize message content and branding used for invalid address notifications.
- Zero impact on Cart Abandonment because the checkout process is not disturbed.
- Minimize the work and cost of handling orders with invalid ship-to addresses.
- Checks UK delivery addresses after checkout
- Prompts customers to review their address
- Highlights possible mover and goneaway records
- Helps reduce failed delivery and reshipping costs
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  DIY Validate Addresses (USA) |  OptiMail |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | DIY Validate Addresses (USA) | OptiMail |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | DIY Validate Addresses (USA) | OptiMail |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $5/month | No monthly plan listed |
| Longest free trial | 30 days | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | DIY Validate Addresses (USA) | OptiMail |
|---|---|---|
| Shopify category rank | #239(ahead) | #445 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 13, 2023 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | Eniture Technology | BBS |
FAQ
DIY Validate Addresses (USA) and OptiMail: common questions
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 27, 2026 for DIY Validate Addresses (USA), Oct 22, 2026 for OptiMail; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 27, 2026 for DIY Validate Addresses (USA), Oct 22, 2026 for OptiMail. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.