DivideItUp: Section Dividers vs EZ Custom HTML
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $2.99/month for DivideItUp and $4.98/month for EZ Custom HTML.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
PREMIUM
- · Easy install
- · Fully customizable
- · No coding
- · Priority support
Basic
- · Can also add custom CSS, Javascript (JS)
- · Easily add custom HTML.
- · No Javascript skill or knowledge needed
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMake it easier for visitors to scan through your website, find what they need, and make informed purchasing decisions. Add a touch of style and elegance to your website that complement your brand's visual identity. Create visually pleasing and organized layouts by providing clear boundaries between important areas of your website. Online Store 2.0 theme required.
Are you having trouble figuring out how to add a custom HTML section to Shopify? Do you want to avoid dealing with adding custom HTML to a theme's liquid files? Are you interested in adding custom JS or custom CSS to a page? Then this is the app for you! You don't need any programming or coding experience to add custom HTML!
- Add dividers to your store so visitors can more easily find what they need!
- Customize all settings within the theme editor; see your changes live!
- Upload custom images or choose from unique icons. Adjust sizes, color, and more!
- First-class support. Will usually respond in 24 hours if not 1-2 hours.
- No Javascript skill or knowledge needed to add custom HTML to any page.
- Can also add custom CSS or Javascript (JS)!
- Easily add custom HTML to any Shopify page.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | DivideItUp | EZ Custom HTML |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | DivideItUp | EZ Custom HTML |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | DivideItUp | EZ Custom HTML |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $2.99/month(ahead) | $4.98/month |
| Longest free trial | 3 days | 7 days |
| Plans listed | 1 | 1 |
Listing
| Measure | DivideItUp | EZ Custom HTML |
|---|---|---|
| Shopify category rank | #199 | #116(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 4, 2023 | Mar 14, 2023 |
| Languages | 1 | 1 |
| Developer | Fractal Apps | Programmer Hat |
FAQ
DivideItUp and EZ Custom HTML: common questions
- Is DivideItUp or EZ Custom HTML cheaper?
- Paid plans start at $2.99/month for DivideItUp and $4.98/month for EZ Custom HTML. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.