Discounteo vs Happy Birthday Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Discounteo, Nov 8, 2026 for Happy Birthday Marketing.
The short answer
- On the Shopify App Store: Discounteo 4.6 from 45 reviews and Happy Birthday Marketing 4.4 from 27 reviews.
- Only Happy Birthday Marketing lists a free plan. Paid plans start at $19/month for Discounteo and $9.95/month for Happy Birthday Marketing.
- Discounteo lists 12 features Happy Birthday Marketing’s listing doesn’t mention, including Abandoned cart, Automations, Checkout emails.
Head to head
Reward your email subscribers with unique discount codes
- United States
- France
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · abandoned cart discount
- · birthday discount
- · next purchase discount
- · welcome discount
Standard
- · abandoned cart discount
- · birthday discount
- · next purchase discount
- · welcome discount
Pro
- · abandoned cart discount
- · birthday discount
- · next purchase discount
- · welcome discount
Free
- · 50 customers
Unlimited
- · Unlimited customers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDiscounteo (formerly Personal Discount) enables you to automatically send out unique discount codes to your customers when they sign up for your email list, create an account in your store, make a purchase, abandon their cart, or when they celebrate birthday. You can also generate unique coupons for all your existing subscribers and send a regular, one-off campaign.
Improve customer engagement and loyalty by offering exclusive promotion emails on your customer's birthday! This is a great way to reactivate relations with customers that haven't been active in a while! No need to wait around for support to install code on your Shopify theme. Get up and running in 10 minutes or less
- Generate unique discount codes
- Integrate with your email marketing app
- Welcome discount
- Abandoned cart discount
- Customize birthday discount email copy, colors, logo image, etc
- Birthday signup on thank you page (order status page) shown after order is made
- Birthday signup landing page you can link to on your website + emails
- Post purchase page birthday signup to improve conversion even more
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Discounteo |  Happy Birthday Marketing |
|---|---|---|
| Detected stores | Not published | 61 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, France, Germany |
Reviews
| Measure | Discounteo | Happy Birthday Marketing |
|---|---|---|
| App Store rating | 4.6 ★(ahead) | 4.4 ★ |
| App Store reviews | 45(ahead) | 27 |
| New reviews, 28 days | 0(ahead) | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Discounteo | Happy Birthday Marketing |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19/month | $9.95/month(ahead) |
| Longest free trial | Not listed | 30 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Discounteo | Happy Birthday Marketing |
|---|---|---|
| Shopify category rank | #120 | #280 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 26, 2018 | Jul 11, 2022 |
| Languages | 1 | 1 |
| Developer | Solvenium | Northern Apps |
FAQ
Discounteo and Happy Birthday Marketing: common questions
- Is Discounteo or Happy Birthday Marketing cheaper?
- Only Happy Birthday Marketing lists a free plan. Paid plans start at $19/month for Discounteo and $9.95/month for Happy Birthday Marketing. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Discounteo or Happy Birthday Marketing?
- On the Shopify App Store: Discounteo 4.6 from 45 reviews and Happy Birthday Marketing 4.4 from 27 reviews.
- What features does each app list that the other doesn’t?
- Discounteo lists 12 the others don’t mention, such as Abandoned cart, Automations, Checkout emails, Custom campaigns. Happy Birthday Marketing lists 3 the others don’t mention, such as Email capture list, Flat discounts, Rewards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Discounteo, Nov 8, 2026 for Happy Birthday Marketing; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Discounteo, Nov 8, 2026 for Happy Birthday Marketing. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.