DIN ‑ AI Agents & AI Chat Bot vs Unformed: AI Feedback Agents

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 20, 2026 for DIN, Nov 4, 2026 for Unformed.

The short answer

  • Only Unformed lists a free plan. Paid plans start at $14.99/month for DIN and $66/month for Unformed.
  • Unformed lists 18 features DIN’s listing doesn’t mention, including AI insights, Analytics dashboard, Custom reports.

Head to head

App Store reviews

DIN: 61
Unformed: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Surveys
  • Surveys
  • Analytics
Languages
  • English
  • English
Launched
May 8, 2025
Sep 18, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

02550MayJulSepNovJanAprDIN ‑ AI Agents & AI Chat Bot: 16 reviews in May 2025DIN ‑ AI Agents & AI Chat Bot: 26 reviews in June 2025DIN ‑ AI Agents & AI Chat Bot: 27 reviews in July 2025DIN ‑ AI Agents & AI Chat Bot: 10 reviews in August 2025DIN ‑ AI Agents & AI Chat Bot: 4 reviews in September 2025DIN ‑ AI Agents & AI Chat Bot: 20 reviews in October 2025DIN ‑ AI Agents & AI Chat Bot: 10 reviews in November 2025DIN ‑ AI Agents & AI Chat Bot: 11 reviews in December 2025DIN ‑ AI Agents & AI Chat Bot: 12 reviews in January 2026DIN ‑ AI Agents & AI Chat Bot: 1 reviews in February 2026DIN ‑ AI Agents & AI Chat Bot: 1 reviews in April 2026
DINUnformedCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$14.99/month
From $0 to $111/month
Plans
SuperAI$14.99/month
14-day free trialCharges increase based on monthly conversation usage. Please review the full pricing table for exact tiers.
  • · 100 responses/mo
  • · 1:1 Call with 8-Figure Brand Owner
  • · 24/7 support
  • · AI agent & upsell on the thank you page
  • · AI agent on the product page
  • · Unlimited Insights to Improve Marketing
Free planFree
  • · 100 credits to get started
  • · All essential features
  • · No credit card required
  • · One-time credits, they don't renew
Design partner$66/month + usage
14-day free trial
  • · 250 credits every month
  • · Create unlimited agents
  • · Max $66 in extra credits per month
  • · Then $0.33 per extra credit
  • · Turn feedback into public reviews
Pro$111/month + usage
14-day free trial
  • · 250 credits every month
  • · Create unlimited agents
  • · Max $111 in extra credits per month
  • · Then $0.55 per extra credit
  • · Turn feedback into public reviews
Coverage
8 of 26 features31%
25 of 26 features96%
Unique strengths
  • Pop-ups
  • AI insights
  • Analytics dashboard
  • Custom reports
  • Customer satisfaction
  • +14 more
Analytics
0%0/8
100%8/8
Marketing and sales
0%0/3
100%3/3
Visuals and reports
0%0/5
100%5/5
Surveys
44%8/18
94%17/18
Form customization
38%3/8
88%7/8
Submission management
50%2/4
100%4/4
Survey types
50%3/6
100%6/6
1718onlybothonly
DINUnformed26 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

DIN5.0(61)UnformedNo rating yet
Works with also listed by another
—
—
How it sells itself

DingAI is an AI agent built with a built in chatbot. The AI agent enables AI chat between the store and visitors in real time. Using an AI agent, merchants can communicate with shoppers through an AI chatbot and AI chat bot directly on their store. The AI agent can guide visitors to add products to cart, move to checkout, and sell more through AI chat interactions.

Unformed replaces static forms with AI feedback agents that hold real conversations with customers after every purchase, booking, or order. Each agent adapts to the customer's replies, uncovering themes, sentiment, and opportunities that traditional surveys often miss. Merchants can send participants Shopify discount codes to encourage completion.

Key points
  • Polling survey finds why visitors don’t buy—insights to boost conversion rate
  • Real-time AI chat converts answers into sales, Boost conversion rate with survey
  • Dashboard shows revenue, survey CRO, answers and conversion rate in one survey
  • Survey asks, survey learns, survey gets AI insights to boost Conversion rate
  • Deploy AI agents that hold natural feedback conversations with customers
  • Automatically invite customers after every Shopify order or purchase
  • Reward participants with Shopify discount codes and track redemption rates
  • Analyze feedback with AI to identify drivers, sentiment and opportunities
Screenshots
14-day trial to test survey tools, polling widget and boost yo
AI settings for survey control, polling logic and conversionChoose survey question for visitors to discover objections anFull control over survey timing, polling behavior and AI-driv
Merchant dashboard with post-purchase feedback tools
Knowledge base built from Shopify store and product contentAI post-purchase survey collecting deeper customer insightsReview integrations for Google, Trustpilot and TripAdvisor

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureDINUnformed
Detected storesNot publishedNot published
Net store change, 28 days0estimated0
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureDINUnformed
App Store rating5.0 ★Not published
App Store reviews61Not published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more in0%Not enough data

Pricing

MeasureDINUnformed
Free planNot listedYes
Lowest paid monthly plan$14.99/month(ahead)$66/month
Longest free trial14 days14 days
Plans listed13

Listing

MeasureDINUnformed
Shopify category rank#21in SurveysNot enough data
Shopify App Charts#1 on Rookies in SurveysNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 8, 2025Sep 18, 2026
Languages1English1English
DeveloperDingAID.E. DIGITAL

FAQ

DIN and Unformed: common questions

Is DIN or Unformed cheaper?
Only Unformed lists a free plan. Paid plans start at $14.99/month for DIN and $66/month for Unformed. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
DIN lists 1 the others don’t mention, such as Pop-ups. Unformed lists 18 the others don’t mention, such as AI insights, Analytics dashboard, Custom reports, Customer satisfaction. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 20, 2026 for DIN, Nov 4, 2026 for Unformed; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 20, 2026 for DIN, Nov 4, 2026 for Unformed. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.