Dia: AI Chatbot & Assistant vs Pooch: AI Chatbot & Assistant
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Dia is detected on 21× as many Shopify stores as Pooch: 21 vs 1 as of Nov 9, 2026.
- Both list a free plan. Paid plans start at $19/month for Dia and $29/month for Pooch.
- Dia lists 15 features Pooch’s listing doesn’t mention, including Agent avatar, AI chatbots, AI recommendations.
Head to head
- United States
- United Kingdom
- France
- Pakistan
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 200 replies / month
Launch
- · 3,000 replies / month
Grow
- · 10,000 replies / month
Scale
- · 30,000 replies / month
Free
- · 100 Messages / mo
- · 24/7 automated answers
- · AI product recommendations
Pro
- · 1000 Messages / mo
- · 24/7 automated answers
- · AI product recommendations
Business
- · 24/7 automated support
- · 5000 Messages / mo
- · AI product recommendations
- · Built for higher chat volume
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDia is an AI Chatbot for Shopify, trained on your products, collections, pages, articles, and store policies. Dia offers a unique and intelligent sales assistant experience. It answers product questions, recommends products smartly, and helps customers with order status requests.
Pooch is an AI chatbot and shopping assistant that learns from your products, collections, and store pages. It answers shopper questions 24/7, provides relevant product recommendations, and helps customers discover the right products. Pooch stays in sync with your store as product information changes, giving shoppers helpful answers throughout their buying journey while reducing repetitive customer support questions.
- Answer product questions before shoppers drop off
- Guide undecided shoppers to the suggested product faster
- Cut repetitive support with instant answers and order help
- See which conversations lead to orders and revenue
- Instantly builds a knowledge base from your products, collections, and pages.
- Automatically updates the AI memory when you add or modify products in Shopify.
- Provides instant answers to shopper inquiries even when your team is offline.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Dia |  Pooch |
|---|---|---|
| Detected stores | 21(ahead) | 1 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Luggage & Bags |
| Top store countries | United States, United Kingdom, France | Pakistan |
Reviews
| Measure | Dia | Pooch |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 3 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Dia and Pooch: common questions
- Which is more popular, Dia or Pooch?
- Dia is detected on 21× as many Shopify stores as Pooch: 21 vs 1 as of Nov 9, 2026.
- Is Dia or Pooch cheaper?
- Both list a free plan. Paid plans start at $19/month for Dia and $29/month for Pooch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Dia lists 15 the others don’t mention, such as Agent avatar, AI chatbots, AI recommendations, Cart upsell. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.