DHL Fulfillment vs MS Direct Fulfillment
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 23, 2026 for DHL Fulfillment, Oct 14, 2026 for MS Direct Fulfillment.
The short answer
- On the Shopify App Store: DHL Fulfillment 5.0 from 1 reviews and MS Direct Fulfillment 5.0 from 3 reviews.
- MS Direct Fulfillment lists 7 features DHL Fulfillment’s listing doesn’t mention, including Forecasting, Packing slips, Perishable tracking.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
App is free to use
Free to install
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureElevate your Shopify store by partnering with DHL for your e-commerce logistics. This app provides access to our world-class fulfillment services, including order acceptance, storage of goods, picking and packing the products, dispatch of shipments (with DHL and other carriers), and returns management. What differentiates us from the other e-commerce logistics providers?
Run your e-commerce logistics with ease. With MS Direct, you manage fulfillment from our warehouses in Germany or Switzerland including pick and pack, worldwide shipping, and returns from one place. Connect your shop and scale flexibly from 250 orders per month. Get real-time insights into inventory, orders, and tracking while we manage the logistics in the background.
- Global network of warehouses and delivery partners ready to support growth
- Scale efficiently, from small pay-as-you-go setup to enterprise offerings
- Single IT integration and one point of contact for access to the global market
- Click to delivery visibility, custom features to enhance customer experience
- Scalable warehousing in Germany or Switzerland and real-time transparency
- Competitive postal rates for domestic and international shipping
- Value-added services such as personalisation, kitting and bespoke packaging
- Efficient returns management including exception handling
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  DHL Fulfillment |  MS Direct Fulfillment |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | DHL Fulfillment | MS Direct Fulfillment |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 3(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | DHL Fulfillment | MS Direct Fulfillment |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | DHL Fulfillment | MS Direct Fulfillment |
|---|---|---|
| Shopify category rank | #91 | #42(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 10, 2025 | May 6, 2026 |
| Languages | 1 | 2 |
| Developer | DHL Supply Chain GmbH | MS Direct AG |
FAQ
DHL Fulfillment and MS Direct Fulfillment: common questions
- Which has better reviews, DHL Fulfillment or MS Direct Fulfillment?
- On the Shopify App Store: DHL Fulfillment 5.0 from 1 reviews and MS Direct Fulfillment 5.0 from 3 reviews.
- What features does each app list that the other doesn’t?
- DHL Fulfillment lists 2 the others don’t mention, such as Order routing, SKU mapping. MS Direct Fulfillment lists 7 the others don’t mention, such as Forecasting, Packing slips, Perishable tracking, Shipping labels. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 23, 2026 for DHL Fulfillment, Oct 14, 2026 for MS Direct Fulfillment; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 23, 2026 for DHL Fulfillment, Oct 14, 2026 for MS Direct Fulfillment. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.