DevoWave Conversion Insights vs Smarketer TrackWave
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of May 5, 2026 for DevoWave Conversion Insights, Nov 9, 2026 for Smarketer TrackWave.
The short answer
- DevoWave Conversion Insights lists 6 features Smarketer TrackWave’s listing doesn’t mention, including Activity tracking, Custom dashboards, Funnel analysis.
Head to head
- Germany
- Switzerland
- Austria
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · Full consent mode support
- · Tracking for Google, Microsoft + more
- · Unlimited Events and Connections
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThis app helps merchants understand how each product performs across the buying journey. It tracks product views, add-to-cart events, and purchases in one place, making it easy to spot where customers drop off. By showing the full conversion path for every product, the app helps identify underperforming products, detect conversion issues, and prioritize improvements.
Elevate your Shopify store's performance with Smarketer TrackWave. Our app seamlessly integrates tracking for major ad platforms while ensuring GDPR compliance with full consent mode support. From one-click setup to customizable options, TrackWave adapts to your needs. Simplify your ad tracking, optimize spend, and enhance results - all from a single, intuitive dashboard.
- Track product views, add-to-cart events, and purchases in one place.
- See conversion funnels for each product to identify drop-off points.
- Analyze product performance based on real customer behavior.
- Multi-platform integration (Google, Microsoft, Facebook Ads, GTM)
- GDPR-compliant consent management
- Checkout tracking support
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  DevoWave Conversion Insights |  Smarketer TrackWave |
|---|---|---|
| Detected stores | Not published | 240 |
| Net store change, 28 days | 0 | −4 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Home & Garden, Apparel & Accessories, Health & Beauty |
| Top store countries | Not published | Germany, Switzerland, Austria |
Reviews
| Measure | DevoWave Conversion Insights | Smarketer TrackWave |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 21 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | DevoWave Conversion Insights | Smarketer TrackWave |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $30/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 1 |
Listing
| Measure | DevoWave Conversion Insights | Smarketer TrackWave |
|---|---|---|
| Shopify category rank | Not enough data | #231 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 5, 2026 | Jul 26, 2024 |
| Languages | 1 | 1 |
| Developer | Michał Stoma | Smarketer GmbH - TrackWave |
FAQ
DevoWave Conversion Insights and Smarketer TrackWave: common questions
- What features does each app list that the other doesn’t?
- DevoWave Conversion Insights lists 6 the others don’t mention, such as Activity tracking, Custom dashboards, Funnel analysis, Historical analysis. Smarketer TrackWave lists 3 the others don’t mention, such as GDPR compliance, Marketing attribution, Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of May 5, 2026 for DevoWave Conversion Insights, Nov 9, 2026 for Smarketer TrackWave; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of May 5, 2026 for DevoWave Conversion Insights, Nov 9, 2026 for Smarketer TrackWave. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.