Delight vs TrueLoyal

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 18, 2026 for Delight, Nov 6, 2026 for TrueLoyal.

The short answer

  • On the Shopify App Store: Delight 5.0 from 1 reviews and TrueLoyal 4.6 from 34 reviews.
  • TrueLoyal lists 9 features Delight’s listing doesn’t mention, including Coupons, Custom code, Discount codes.

Head to head

Detected stores

Delight: —
TrueLoyal: 106

App Store reviews

Delight: 1
TrueLoyal: 34

Stores added, 28 days

Delight: —
TrueLoyal: 2
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Data Science-driven Loyalty Rewards Program

Categories
  • Discounts
  • Loyalty and rewards
Languages
  • English
  • English
Launched
Oct 20, 2022
Sep 1, 2017
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
0active installs
106active installs
  • Stila Cosmetics
  • SCHUTZ
  • HUSTLER Hollywood
  • ZIPPY
  • ORACLE Lighting
+101 more
Most common store size
—
1,001-5,000 products19%
Top countries
—
  • United States58%
  • Canada5%
  • Hong Kong4%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510AprAugNovMayMarJunAprDelight: 1 reviews in June 2023TrueLoyal: 2 reviews in April 2020TrueLoyal: 6 reviews in July 2020TrueLoyal: 2 reviews in August 2020TrueLoyal: 2 reviews in September 2020TrueLoyal: 1 reviews in November 2020TrueLoyal: 1 reviews in December 2020TrueLoyal: 1 reviews in May 2021TrueLoyal: 2 reviews in September 2021TrueLoyal: 3 reviews in March 2022TrueLoyal: 1 reviews in June 2022TrueLoyal: 1 reviews in May 2024TrueLoyal: 1 reviews in April 2025
DelightTrueLoyalCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
—
Plans
Free
FreeFree to install
App is free up to 500 loyalty members. Additional charges may apply beyond that.
Coverage
0 of 10 features0%
10 of 10 features100%
Unique strengths
—
  • Coupons
  • Custom code
  • Discount codes
  • Discounts
  • +5 more
Discounts
0%0/5
100%5/5
Discount types
0%0/4
100%4/4
Managing discounts
0%0/1
100%1/1
Loyalty and rewards
0%0/5
100%5/5
Program types
0%0/1
100%1/1
Rewards you can offer
0%0/4
100%4/4
0010onlybothonly
DelightTrueLoyal10 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Delight5.0(1)TrueLoyal4.6(34)
Works with also listed by another
—
  • Checkout
  • Shopify POS
  • klaviyo
  • netsuite
  • hubspot
  • powerreviews
  • clover
  • listrak
How it sells itself

With Delight you can instantly access hundreds of free gifts from the biggest brands in the World and presents these rewards to your customers at checkout. Exclusive rewards that your customers will love will help you drive revenue, reduce basket abandonment and increase customer engagement. We've built the technology and the rewards base so you can focus on other aspects of your business.

The platform brings together loyalty programs, fan communities, gamification and consumer-generated content, so brands can engage people beyond a single purchase. Receipt scanning connects in-store and online activity for a complete view of every buyer.

Key points
  • Choose from a wide selection of exclusive, best in market rewards
  • Customise the user experience
  • Build an authentic rewards programme
  • See live reward reports and insights
  • Award points on various activities like purchase on webiste, follow on instagram
  • Reward your customers for them to burn the earned points
  • Setup tier based promotions, benefits and rewards
Screenshots
Rewards added to cart
Widget openReward widget
DATA SCIENCES AND MACHINE LEARNING FOR REVENUE MAXIMIZATION
STUNNING LOYALTY PROGRAM EXPLAINER PAGESREFERRAL PROGRAM TO ACQUIRE CUSTOMERS VIA WORD-OF-MOUTHPERSONALIZED LOYALTY CAMPAIGNS FOR TARGETED USER SEGMENTS

Installed with

Delight5.0(1)TrueLoyal4.6(34)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureDelightTrueLoyal
Detected storesNot published106as of Nov 6, 2026
Net store change, 28 days0estimated−3estimated
Stores added, 28 daysNot enough data2new and returning
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedApparel & Accessories, Health & Beauty, Food, Beverages & Tobacco
Top store countriesNot publishedUnited States, Canada, Hong Kong

Reviews

MeasureDelightTrueLoyal
App Store rating5.0 ★(ahead)4.6 ★
App Store reviews134(ahead)
New reviews, 28 days00
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureDelightTrueLoyal
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listedNo monthly plan listed
Longest free trialNot listedNot listed
Plans listedNot published1

Listing

MeasureDelightTrueLoyal
Shopify category rank#706in DiscountsNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedOct 20, 2022Sep 1, 2017
Languages1English1English
DeveloperRewardsBagTrueLoyal

FAQ

Delight and TrueLoyal: common questions

Which has better reviews, Delight or TrueLoyal?
On the Shopify App Store: Delight 5.0 from 1 reviews and TrueLoyal 4.6 from 34 reviews.
What features does each app list that the other doesn’t?
TrueLoyal lists 9 the others don’t mention, such as Coupons, Custom code, Discount codes, Discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 18, 2026 for Delight, Nov 6, 2026 for TrueLoyal; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 18, 2026 for Delight, Nov 6, 2026 for TrueLoyal. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.