Deep Flow Profit Guard vs MarginLab
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Deep Flow Profit Guard, Oct 13, 2026 for MarginLab.
The short answer
- Paid plans start at $29/month for Deep Flow Profit Guard and $39/month for MarginLab.
- MarginLab lists 5 features Deep Flow Profit Guard’s listing doesn’t mention, including AI insights, Custom dashboards, Custom reports.
Head to head
Starter
- · AI explanations for key profit issues
- · Daily profit summaries
- · Margin, refund, and discount alerts
Growth
- · Advanced alert workflows & audit export
- · Everything in Starter
- · Weekly reports and summary queue
MarginLab Starter
MarginLab Growth
Starter Annual
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureProfit Guard helps Shopify merchants detect profit leaks faster by surfacing margin drops, refund spikes, discount pressure, and weak products or channels. It combines prioritized alerts, AI explanations, daily and weekly summaries, and exportable reports so merchants can understand what changed and decide what to check next.
MarginLab helps Shopify merchants understand where profit is being lost and what deserves attention first. It analyzes store and product economics to reveal weak margins, missing costs, pricing issues and changes in profitability. Merchants can monitor profit health, understand the economic impact of taxes and operating costs, and evaluate potential improvements before making decisions.
- Monitor daily profit and margin by shop, channel, and SKU.
- Prioritize alert threads with impact, playbooks, and ownership.
- Cover costs with manual entries, CSV imports, and fallback rules.
- Detect products with negative profit margins
- Monitor real profit margins across your catalog
- Identify hidden profit leaks affecting profitability
- Detect missing product costs and pricing issues
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Deep Flow Profit Guard |  MarginLab |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Deep Flow Profit Guard | MarginLab |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Deep Flow Profit Guard | MarginLab |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $39/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Deep Flow Profit Guard | MarginLab |
|---|---|---|
| Shopify category rank | #1512 | #932(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 11, 2026 | May 4, 2026 |
| Languages | 1 | 1 |
| Developer | Deep Flow | MarginLab |
FAQ
Deep Flow Profit Guard and MarginLab: common questions
- Is Deep Flow Profit Guard or MarginLab cheaper?
- Paid plans start at $29/month for Deep Flow Profit Guard and $39/month for MarginLab. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginLab lists 5 the others don’t mention, such as AI insights, Custom dashboards, Custom reports, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Deep Flow Profit Guard, Oct 13, 2026 for MarginLab; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Deep Flow Profit Guard, Oct 13, 2026 for MarginLab. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.