Decile ‑ Customer Analytics vs Wordego: Segment Users with AI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- On the Shopify App Store: Decile 5.0 from 24 reviews and Wordego 5.0 from 1 reviews.
- Only Wordego lists a free plan. Paid plans start at $900/month for Decile and $499/month for Wordego.
- Wordego lists 31 features Decile’s listing doesn’t mention, including Activity tracking, AI optimization, AI targeting.
Head to head
Harness the power of customer data to drive profit & growth
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Growth
- · 100s of add’l customer attributes
- · Customer and Product Analytics
- · Predictive LTV and Lifecycle Segments
- · Syncs to popular marketing channels
Scale
- · Everything in Growth
- · Strategic Meetings with Customer Success
Free
- · *Stops after 5,000 sessions
- · 5,000* sessions/month
- · Advertising module
- · Marketing module
- · Real-time reporting
- · Visitor analytics
Growth
- · 250,000* sessions/month
- · Advertising module
- · Marketing module
- · Real-time reporting
- · Visitor analytics
Advanced
- · 500,000* sessions/month
- · Advertising module
- · Marketing module
- · Real-time reporting
- · Visitor analytics
Enterprise
- · 1,000,000* sessions/month
- · Advertising module
- · Marketing module
- · Real-time reporting
- · Visitor analytics
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDecile is the AI-powered ecommerce analytics platform that empowers ecommerce teams to move faster and more strategically. Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Scale insights, improve marketing outcomes and uncover areas of opportunity instantly.
Maximize your marketing impact with Wordego. Our AI-driven platform segments your visitors in real-time into Gold, Silver, Bronze and Copper categories based on their customer value, enabling you to tailor your marketing and advertising strategies with precision.
- Analytics: Customer cohorts, product analytics, sequential purchase reports
- Enrichment: Personas built on hundreds of demographic and psychographic traits
- Segmentation: Build and compare segments to identify high value customers
- Predictive Models: Elevate marketing with predictive LTV and lifecycle segments
- Segment Users with AI: Categorize visitors in real-time based on customer value.
- Boost Conversion: Focus marketing efforts on visitors most likely to convert.
- Optimize Ad Spend: Target high-value segments to reduce ad expenses efficiently.
- Reduce Costs: Decrease marketing spend while increasing overall efficiency.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Decile |  Wordego |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Decile | Wordego |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 24(ahead) | 1 |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Decile and Wordego: common questions
- Is Decile or Wordego cheaper?
- Only Wordego lists a free plan. Paid plans start at $900/month for Decile and $499/month for Wordego. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Decile or Wordego?
- On the Shopify App Store: Decile 5.0 from 24 reviews and Wordego 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Decile lists 5 the others don’t mention, such as Cohort analysis, Data export, GDPR compliance, Heatmaps. Wordego lists 31 the others don’t mention, such as Activity tracking, AI optimization, AI targeting, Audience segments. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.