Decile ‑ Customer Analytics vs Triple Whale
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Decile, Nov 9, 2026 for Triple Whale.
The short answer
- On the Shopify App Store: Decile 5.0 from 24 reviews and Triple Whale 4.1 from 94 reviews.
- Only Triple Whale lists a free plan. Paid plans start at $900/month for Decile and $219/month for Triple Whale.
- Decile lists 16 features Triple Whale’s listing doesn’t mention, including AI insights, Analytics dashboard, Benchmarking.
Head to head
Harness the power of customer data to drive profit & growth
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Growth
- · 100s of add’l customer attributes
- · Customer and Product Analytics
- · Predictive LTV and Lifecycle Segments
- · Syncs to popular marketing channels
Scale
- · Everything in Growth
- · Strategic Meetings with Customer Success
Free
- · 10 Users
- · 12-Month Lookback
- · AI Visibility insights for ChatGPT
- · First- and Last-Click Attribution Models
- · Integrate Ads, Amazon, Email, SMS & More
- · Shop Performance and Logistics
Foundation
- · Analytics (Creative, Products, & more)
- · Cohort Analysis & Segmentation Builder
- · Custom Dashboards & SQL Editor
- · Everything in Starter, plus:
- · Moby AI operator
- · Multi-touch Attribution
Automate
- · Contextual benchmarks
- · Creative generation (video, static, ads)
- · Moby Automations
- · Moby Autonomous Actions
- · Moby Specialists
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDecile is the AI-powered ecommerce analytics platform that empowers ecommerce teams to move faster and more strategically. Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Scale insights, improve marketing outcomes and uncover areas of opportunity instantly.
Triple Whale is the AI operating system built for modern ecommerce. We pull every signal in your business into one place, put it on the most trusted measurement foundation in the industry, and give you Moby 2 — the most actionable AI in commerce today — to turn that data into decisions and actions. All from one platform.
- Analytics: Customer cohorts, product analytics, sequential purchase reports
- Enrichment: Personas built on hundreds of demographic and psychographic traits
- Segmentation: Build and compare segments to identify high value customers
- Predictive Models: Elevate marketing with predictive LTV and lifecycle segments
- Bring the metrics that matter most into one easy-to-use dashboard
- Make decisions with real-time data as your compass to marketing efficiency
- Power profitable growth with product & customer analytics
- Automated intelligence that detects anomalies and surfaces insights
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Decile |  Triple Whale |
|---|---|---|
| Detected stores | Not published | 41,630 |
| Net store change, 28 days | 0 | +229 |
| Stores added, 28 days | Not enough data | 799 |
| Big-brand share | Not enough data | 25% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, India |
Reviews
| Measure | Decile | Triple Whale |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.1 ★ |
| App Store reviews | 24 | 94(ahead) |
| New reviews, 28 days | 0 | 2(ahead) |
| Reviewers a year or more in | Not enough data | 38% |
Pricing
| Measure | Decile | Triple Whale |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $900/month | $219/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | 3 |
Listing
| Measure | Decile | Triple Whale |
|---|---|---|
| Shopify category rank | Not enough data | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 18, 2020 | Dec 4, 2020 |
| Languages | 1 | 1 |
| Developer | Decile | Triple Whale |
FAQ
Decile and Triple Whale: common questions
- Is Decile or Triple Whale cheaper?
- Only Triple Whale lists a free plan. Paid plans start at $900/month for Decile and $219/month for Triple Whale. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Decile or Triple Whale?
- On the Shopify App Store: Decile 5.0 from 24 reviews and Triple Whale 4.1 from 94 reviews.
- What features does each app list that the other doesn’t?
- Decile lists 16 the others don’t mention, such as AI insights, Analytics dashboard, Benchmarking, Cohort analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Decile, Nov 9, 2026 for Triple Whale; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Decile, Nov 9, 2026 for Triple Whale. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.