Decile ‑ Customer Analytics vs Metrilo Growth Platform
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- On the Shopify App Store: Decile 5.0 from 24 reviews and Metrilo Growth Platform 5.0 from 2 reviews.
- Paid plans start at $900/month for Decile and $119/month for Metrilo Growth Platform.
- Decile lists 16 features Metrilo Growth Platform’s listing doesn’t mention, including AI insights, Analytics dashboard, Benchmarking.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Growth
- · 100s of add’l customer attributes
- · Customer and Product Analytics
- · Predictive LTV and Lifecycle Segments
- · Syncs to popular marketing channels
Scale
- · Everything in Growth
- · Strategic Meetings with Customer Success
Essential
- · Improve marketing efficiency
- · Optimise product management
- · Track sales and revenue
Pro
- · Monitor customer journey
- · Segment customer database
- · Stay on top of customer retention
- · Track customer behaviour
Premium
- · Automate email marketing
- · Gather customer feedback
- · Increase repeat sales
- · Personalise customer experience
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDecile is the AI-powered ecommerce analytics platform that empowers ecommerce teams to move faster and more strategically. Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Scale insights, improve marketing outcomes and uncover areas of opportunity instantly.
Built for the modern ecommerce brand owners, Metrilo's analytics tools provide marketing and sales insights and uncover untapped opportunities. The built-in customer engagement tools let you create premium experiences to boost your brand and drive repeat sales. Your brand grows thanks to smart use of data and customer retention.
- Analytics: Customer cohorts, product analytics, sequential purchase reports
- Enrichment: Personas built on hundreds of demographic and psychographic traits
- Segmentation: Build and compare segments to identify high value customers
- Predictive Models: Elevate marketing with predictive LTV and lifecycle segments
- Ecommerce analytics and in depth insights to optimise your marketing efforts
- Customer database gives customer-centric brands the power of behavior insights.
- Integrated email marketing functionality makes all data usable for campaigns
- Advanced customer retention analysis that helps get more from your customers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Decile |  Metrilo Growth Platform |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Decile | Metrilo Growth Platform |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 24(ahead) | 2 |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Decile | Metrilo Growth Platform |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $900/month | $119/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Decile | Metrilo Growth Platform |
|---|---|---|
| Shopify category rank | Not enough data | #425 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 18, 2020 | Aug 3, 2017 |
| Languages | 1 | 1 |
| Developer | Decile | Metrilo |
FAQ
Decile and Metrilo Growth Platform: common questions
- Is Decile or Metrilo Growth Platform cheaper?
- Paid plans start at $900/month for Decile and $119/month for Metrilo Growth Platform. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Decile or Metrilo Growth Platform?
- On the Shopify App Store: Decile 5.0 from 24 reviews and Metrilo Growth Platform 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- Decile lists 16 the others don’t mention, such as AI insights, Analytics dashboard, Benchmarking, Cohort analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.