Datma ‑ Commerce Analytics vs ORCA Analytics & MA Service
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Datma, Oct 14, 2026 for ORCA Analytics & MA Service.
The short answer
- Paid plans start at $10/month for Datma and $584/month for ORCA Analytics & MA Service.
- Datma lists 17 features ORCA Analytics & MA Service’s listing doesn’t mention, including Abandoned cart, Activity tracking, Analytics dashboard.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Intro
- · 14 data sources
- · 300 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Start
- · 1,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Build
- · 14 data sources
- · 5,000 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Grow
- · 10,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Free Plan
- · 30-day full-feature trial (starting from the installation date). Data updates will be unavailable after expiration. See more details below.
Monthly plan
- · Complete sales analysis(incl. LRFM)
- · Customer retention & churn analysis
- · Full feature access:
- · GA4 data integration
- · Marketing Automation tools
Yearly charge
- · Complete sales analysis(incl. LRFM)
- · Customer retention & churn analysis
- · Full feature access:
- · GA4 data integration
- · Marketing Automation tools
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDatma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.
As an e-commerce operator, are you facing rising ad costs, declining traffic, relying solely on loyalty cards, or planning marketing by intuition? In the big data era, precise segmentation is essential. ORCA analyzes customer behavior, building LRFM models and segments. It calculates key metrics and finds the best product bundling, high-value customers, and conversion opportunities.
- Session-based metrics: PDP views, collection attributed stats, and more.
- Multi-store aggregation, unlimited reports, dashboard, schedule emails.
- Access hundreds of metrics from various data sources.
- Real-time data feed for immediate insights.
- 行銷數據概覽：從特定的時間區間，檢視 LRFM、會員分群及交易行為之相關指標，包括：滲透率、會員屬性交叉分析、每人平均購買量、客單價、交易次數…等。
- 商品搭售建議：在特定時間區間內，分析出兩種商品的銷售表現及其覆蓋率，進而規劃搭售行銷活動。
- 商品開發策略建議：分析特定時間區間內，各商品分類與上個同段時間區間(季、年)的流失率、留存率、新客率、重複率、移轉率，參考分析結果來進行商品開發策略。
- 強化個人化商品推薦：分析特定 BU 或子品牌中，全部產品分群組合的相關性分析，以此分析結果來向顧客推薦高關聯性商品，增加消費者購買與個人化行銷體驗。
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Datma |  ORCA Analytics & MA Service |
|---|---|---|
| Detected stores | 189 | Not published |
| Net store change, 28 days | −1 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Canada | Not published |
Reviews
| Measure | Datma | ORCA Analytics & MA Service |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 17 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Datma | ORCA Analytics & MA Service |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $10/month(ahead) | $584/month |
| Longest free trial | 14 days | 30 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Datma | ORCA Analytics & MA Service |
|---|---|---|
| Shopify category rank | #228(ahead) | #1016 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 7, 2021 | Dec 20, 2023 |
| Languages | 1 | 2 |
| Developer | Datma | 潮網科技 |
FAQ
Datma and ORCA Analytics & MA Service: common questions
- Is Datma or ORCA Analytics & MA Service cheaper?
- Paid plans start at $10/month for Datma and $584/month for ORCA Analytics & MA Service. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Datma lists 17 the others don’t mention, such as Abandoned cart, Activity tracking, Analytics dashboard, Custom dashboards. ORCA Analytics & MA Service lists 2 the others don’t mention, such as Checkout analytics, Loyalty analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Datma, Oct 14, 2026 for ORCA Analytics & MA Service; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Datma, Oct 14, 2026 for ORCA Analytics & MA Service. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.