Datma ‑ Commerce Analytics vs Flow Analytics by Databrief
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Datma, Oct 14, 2026 for Flow Analytics by Databrief.
The short answer
- Only Flow Analytics by Databrief lists a free plan. Paid plans start at $10/month for Datma and $79.73/month for Flow Analytics by Databrief.
- Flow Analytics by Databrief lists 6 features Datma’s listing doesn’t mention, including AI insights, Checkout analytics, Funnel analysis.
Head to head
The new default in e-commerce analytics
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Intro
- · 14 data sources
- · 300 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Start
- · 1,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Build
- · 14 data sources
- · 5,000 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Grow
- · 10,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Free
- · 10,000 events per month
- · 30-day data retention
Starter
- · 1,000,000 events per month
- · 90-day data retention
Growth
- · 180-day data retention
- · 5,000,000 events per month
Scale
- · 10,000,000 events per month
- · 365-day data retention
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDatma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.
Flow connects your store to Databrief's analytics platform in one click - no theme edits and no custom pixel code. It tracks the full journey (product views, carts, checkouts and purchases) with first- and last-touch attribution, UTM parameters and ad click IDs. Returning from a payment gateway won't overwrite the real traffic source, so every order is credited to the campaign that earned it.
- Session-based metrics: PDP views, collection attributed stats, and more.
- Multi-store aggregation, unlimited reports, dashboard, schedule emails.
- Access hundreds of metrics from various data sources.
- Real-time data feed for immediate insights.
- One-click setup - the tracking pixel installs itself, no theme edits or code
- First- and last-touch attribution with UTMs and ad click IDs on every order
- Payment gateway redirects never steal attribution from the real campaign
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Datma |  Flow Analytics by Databrief |
|---|---|---|
| Detected stores | 189 | Not published |
| Net store change, 28 days | −1 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Canada | Not published |
Reviews
| Measure | Datma | Flow Analytics by Databrief |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 17 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Datma | Flow Analytics by Databrief |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $10/month(ahead) | $79.73/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Datma | Flow Analytics by Databrief |
|---|---|---|
| Shopify category rank | #228(ahead) | #799 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 7, 2021 | Aug 3, 2026 |
| Languages | 1 | 2 |
| Developer | Datma | Data Brief |
FAQ
Datma and Flow Analytics by Databrief: common questions
- Is Datma or Flow Analytics by Databrief cheaper?
- Only Flow Analytics by Databrief lists a free plan. Paid plans start at $10/month for Datma and $79.73/month for Flow Analytics by Databrief. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Datma lists 5 the others don’t mention, such as Activity tracking, Custom dashboards, Custom reports, Multi-store reports. Flow Analytics by Databrief lists 6 the others don’t mention, such as AI insights, Checkout analytics, Funnel analysis, Loyalty analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Datma, Oct 14, 2026 for Flow Analytics by Databrief; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Datma, Oct 14, 2026 for Flow Analytics by Databrief. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.