Datma ‑ Commerce Analytics vs Fabrik Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Datma is detected on 15× as many Shopify stores as Fabrik Analytics: 189 vs 13 as of Nov 9, 2026.
- On the Shopify App Store: Datma 4.8 from 17 reviews and Fabrik Analytics 5.0 from 2 reviews.
- Datma lists 5 features Fabrik Analytics’s listing doesn’t mention, including Abandoned cart, Activity tracking, Data export.
Head to head
- United States
- United Kingdom
- Canada
- United Kingdom
- United Arab Emirates
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Intro
- · 14 data sources
- · 300 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Start
- · 1,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Build
- · 14 data sources
- · 5,000 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Grow
- · 10,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Growth Studio Plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDatma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.
Fabrik Analytics brings your Shopify store, Meta, Google Ads and Klaviyo together for fashion, footwear and sportswear brands. Price changes, stock-outs, ad edits and email sends sit on one timeline over your sales, so you can see what moved them. Profit is shown after product costs, fees, shipping and ad spend. Size and stock views show which sizes are selling out and what to reorder.
- Session-based metrics: PDP views, collection attributed stats, and more.
- Multi-store aggregation, unlimited reports, dashboard, schedule emails.
- Access hundreds of metrics from various data sources.
- Real-time data feed for immediate insights.
- All-channel dashboard — store, Meta, Google and Klaviyo in one view
- Contribution margin reporting — track GM through to CM3
- Automated intelligence alerts — rules-based monitoring for CPA, stock, discounts
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Datma |  Fabrik Analytics |
|---|---|---|
| Detected stores | 189(ahead) | 13 |
| Net store change, 28 days | −1 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Sporting Goods |
| Top store countries | United States, United Kingdom, Canada | United Kingdom, United Arab Emirates |
Reviews
| Measure | Datma | Fabrik Analytics |
|---|---|---|
| App Store rating | 4.8 ★ | 5.0 ★(ahead) |
| App Store reviews | 17(ahead) | 2 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Datma | Fabrik Analytics |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $10/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | Datma | Fabrik Analytics |
|---|---|---|
| Shopify category rank | #228(ahead) | #1310 |
| Shopify App Charts | Not on this week’s charts | #12 on Pricing moves in Analytics |
| Built for Shopify | No | No |
| Launched | Jun 7, 2021 | May 18, 2026 |
| Languages | 1 | 1 |
| Developer | Datma | Fabrik |
FAQ
Datma and Fabrik Analytics: common questions
- Which is more popular, Datma or Fabrik Analytics?
- Datma is detected on 15× as many Shopify stores as Fabrik Analytics: 189 vs 13 as of Nov 9, 2026.
- Which has better reviews, Datma or Fabrik Analytics?
- On the Shopify App Store: Datma 4.8 from 17 reviews and Fabrik Analytics 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- Datma lists 5 the others don’t mention, such as Abandoned cart, Activity tracking, Data export, Multi-store reports. Fabrik Analytics lists 3 the others don’t mention, such as Checkout analytics, Funnel analysis, ROAS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.