Datma ‑ Commerce Analytics vs Exatom Checkout Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Datma is detected on 63× as many Shopify stores as Exatom Checkout Analytics: 189 vs 3 as of Nov 9, 2026.
- Paid plans start at $10/month for Datma and $75/month for Exatom Checkout Analytics.
- Datma lists 10 features Exatom Checkout Analytics’s listing doesn’t mention, including Custom dashboards, Custom reports, Forecasting.
Head to head
- United States
- United Kingdom
- Canada
- Netherlands
- France
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Intro
- · 14 data sources
- · 300 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Start
- · 1,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Build
- · 14 data sources
- · 5,000 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Grow
- · 10,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Base Plan
- · 7500 checkout sessions
Advanced Plan
- · 15000 checkout sessions
Pro plan
- · 30000 checkout sessions
Enterprise Plan
- · 50000 checkout sessions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDatma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.
Exatom shows you where checkout friction hides and how to eliminate it. Diagnose drop-offs by step and field, correlate errors to abandonment, and compare your metrics to industry benchmarks to focus on the highest-impact fixes. Cookieless, GDPR-friendly and easy to install, Exatom helps you improve checkout performance in minutes.
- Session-based metrics: PDP views, collection attributed stats, and more.
- Multi-store aggregation, unlimited reports, dashboard, schedule emails.
- Access hundreds of metrics from various data sources.
- Real-time data feed for immediate insights.
- Form & field-level insights on starts, failed submits, drop-offs and conversions
- Error measurement with autofill correlation to pinpoint costly issues
- Autofill adoption and device/browser discrepancy tracking
- Monitoring and real-time alerts to safeguard conversions
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Datma |  Exatom Checkout Analytics |
|---|---|---|
| Detected stores | 189(ahead) | 3 |
| Net store change, 28 days | −1 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Health & Beauty, Home & Garden, Vehicles & Parts |
| Top store countries | United States, United Kingdom, Canada | Netherlands, France |
Reviews
| Measure | Datma | Exatom Checkout Analytics |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 17 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Datma | Exatom Checkout Analytics |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $10/month(ahead) | $75/month |
| Longest free trial | 14 days | 15 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Datma | Exatom Checkout Analytics |
|---|---|---|
| Shopify category rank | #228(ahead) | #912 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 7, 2021 | Oct 24, 2025 |
| Languages | 1 | 1 |
| Developer | Datma | Exatom BV |
FAQ
Datma and Exatom Checkout Analytics: common questions
- Which is more popular, Datma or Exatom Checkout Analytics?
- Datma is detected on 63× as many Shopify stores as Exatom Checkout Analytics: 189 vs 3 as of Nov 9, 2026.
- Is Datma or Exatom Checkout Analytics cheaper?
- Paid plans start at $10/month for Datma and $75/month for Exatom Checkout Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Datma lists 10 the others don’t mention, such as Custom dashboards, Custom reports, Forecasting, Lifetime value (LTV). Exatom Checkout Analytics lists 4 the others don’t mention, such as AI insights, Benchmarking, Checkout analytics, Notifications. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.